Chief Marketer Staff
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ClickAction Reports Revenue Falloff
ClickAction, an e-mail services provider, reported second-quarter revenue of $2.4 million, compared with $5.1 million during the same quarter last year.
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DIRECT Newsline
Biography Magazine Direct Media Inc. is offering two new selects for its Biography magazine subscriber list: Gift givers (44,490) and gift recipients
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Martha Stewart Earnings Up, DM Revenue Down
Martha Stewart Living Omnimedia Inc.’s income rose, but direct marketing revenue fell in the second quarter. The company reported net income of $6.74
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MA House OK’s Telemarketing DNC List Bill
The Massachusetts House of Representatives has passed a bill to create a telemarketing do-not-call list program for the state.
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Live from NCDM: Wells Fargo Banks on Customer Analysis
It takes more than good service to keep retail bank customers from leaving.
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USPS Ends Controversial Bonus Program For Executives
Postmaster General John Potter has abolished a controversial bonus program for about 80,000 U.S. Postal Service executives, supervisors and managers.
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H&R Block Taps DraftWorldwide for Software DM
H&R Block has picked DraftWorldwide to create direct and electronic marketing for its tax preparation and financial services software.
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Live from NCDM: Yahoo Teases Two Targeting Products
Yahoo, the Web portal and marketing company, is rolling out two new offerings. One will allow marketers to identify consumers with high propensity to
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Japan to Privatize Post Office
The Japanese Diet has enacted a set of bills to turn the Postal Services Agency into a state-run corporation and allow private firms to enter the mail
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DIRECT Listline
Federated Stores Retail Credit Card Buyers Enhanced Lake Group Media Inc. has won the management of this 2.6-name list of May hotline buyers sourced from