Chief Marketer Staff

• MaxWorldwide Appoints William Mitchell as CFO

  MaxWorldwide Inc. has named William H. Mitchell as its CFO. Mitchell, who most recently was CFO of Tally Systems Corp., will coordinate with the newly

• Four Agencies Win Reed Exhibitions $10 Million Account

  After a lengthy review, Reed Exhibitions has consolidated more than a dozen advertising and design agencies that market its exhibition and conference business into four agencies of record.

• Four Agencies Win Reed Exhibitions $10 Million Account

  After a lengthy review, Reed Exhibitions has consolidated more than a dozen advertising and design agencies that market its exhibition and conference business into four agencies of record.

• Quebecor World Profits Stalled by Weak Ad Market

  Quebecor World Inc. has reported net earnings of $64.2 million for the second quarter compared to $63.2 million on year ago. The stall in profits, although

• Negative Feedback Prompts iVillage to Kill Pop-Up Ads

  iVillage Inc., in response to feedback from its visitors, plans to eliminate pop-up advertisements on its network of sites by the end of the third quarter

• FedEx Cargo Plane Crashes in Tallahassee

  A FedEx cargo plane crashed in Tallahassee, FL this morning, about a half a mile short of the airport runway. The three crew members on

• Fingerhut Catalog Plans on Hold–for Now

  Ted Deikel and Tom Petters — the new owners of certain Fingerhut Cos. assets — do not have time to put out a catalog this fall, Petters’ spokesperson,

• Short Cuts

  The board of directors at cataloger the Talbots, Inc. has approved an additional common stock repurchase program to acquire up to $50 million of its outstanding

• Loose Cannon: Rosie’s Secret

  It must be something in the air: Recently gender bending has cropped up in a variety of situations. It started at the National Center for Database Marketing

• Catalog Business Raises Banta’s Fortunes

  Banta Corp., Menasha, WI, reported second quarter net earnings of 13.4 million, an improvement from the $12.5 million it realized in second quarter 2001.