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Chief Marketer Staff

  • Short Cuts

    Dawn Panzeca has been appointed vice president, creative director for RTC Relationship Marketing (RTC). Panzeta will bring her expertise to the Hughes

  • FLORIDA AG EYES LILLY OVER PROZAC MAILING

    Florida’s attorney general has begun an investigation into Eli Lilly & Co., Indianapolis, as a sampling scandal continues to unfold in Florida, where

  • FALL PROMO A DOUBLE SCOOP FOR NBC, BASKIN-ROBBINS

    Baskin-Robbins, Glendale, CA, teams up with NBC to promote the network’s fall primetime roster. From Sept. 3 through Oct. 27, the campaign will include

  • DIRECT Listline

    Internet Retailer Internet Retailer readersare senior-level executives and managers at retail chains, catalogs, Internet service providers and virtual

  • Quad/Graphics Founder Dies

    Harry V. Quadracci, founder of Quad/Graphics, was found dead in a lake near his home in Chenequa, WI, yesterday. The cause of death is under investigation. He was 66.

  • Quad/Graphics Founder Drowns

    Harry V. Quadracci, founder and CEO of Quad/Graphics, was found dead in a lake near his home in Chenequa, WI on Monday. The cause of death was accidental

  • Jen Clement Named Integrated Marketing Director at MetaResponse

    MetaResponse Group has named Jen Clement director of integrated marketing. In her new position, Clement will work with the company’s clients to develop

  • USPS PICKS DRAFTWORLDWIDE

    The U.S. Postal Service assigned its reported $136 million marketing account to three Interpublic Group of Cos. siblings: DraftWorldwide, Chicago, Campbell-Ewald,

  • Trans Union Loses FTC Suit on Use of Personal Data

    Trans Union cannot sell lists to marketers derived from personal data from consumer credit reports, a federal appeals court has ruled.

  • KELLOGG TOONS IN BACK-TO-SCHOOL

    Kellogg Co., Battle Creek, MI, pals with Cartoon Network, Atlanta, for the second year on a back-to-school push. Toon Up for School puts Toon stickers