Chief Marketer Staff

• New Products and Services

  DirectAppend: matches accurate, deliverable email addresses to corresponding postal names and addresses — wfsDirect, Omaha.

• PhotoWorks Reduces Losses in Quarter

  PhotoWorks, Inc. reported a net loss of $441,000 for its third quarter, up from a net loss of $3 million, in the third quarter of fiscal 2001. Net revenue

• Mailers Council, DMA Support Postal Commission Bill

  At least two mailer organizations have urged the Senate to pass a bill to create a presidential commission to study the financially strapped U.S. Postal

• Mail Stream: A Report on Incoming Direct Mail

  Mother Jones Mother Jones recently tried a new twist on its regularly mailed No. 10 package by transforming it into a magalog. The 10-3/4″ x 8″ book recycles

• Trans Union Loses FTC Suit on Use of Personal Data

  Trans Union cannot sell lists to marketers derived from personal data from consumer credit reports, a federal appeals court has ruled.

• Quad/Graphics Founder Drowns

  Harry V. Quadracci, founder and CEO of Quad/Graphics, was found dead in a lake near his home in Chenequa, WI on Monday. The cause of death was accidental

• FALL PROMO A DOUBLE SCOOP FOR NBC, BASKIN-ROBBINS

  Baskin-Robbins, Glendale, CA, teams up with NBC to promote the network’s fall primetime roster. From Sept. 3 through Oct. 27, the campaign will include

• Jen Clement Named Integrated Marketing Director at MetaResponse

  MetaResponse Group has named Jen Clement director of integrated marketing. In her new position, Clement will work with the company’s clients to develop

• Quad/Graphics Founder Dies

  Harry V. Quadracci, founder of Quad/Graphics, was found dead in a lake near his home in Chenequa, WI, yesterday. The cause of death is under investigation. He was 66.

• KELLOGG TOONS IN BACK-TO-SCHOOL

  Kellogg Co., Battle Creek, MI, pals with Cartoon Network, Atlanta, for the second year on a back-to-school push. Toon Up for School puts Toon stickers