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Chief Marketer Staff

  • PRC Endorses New Subscription Mail Tracking Service

    The Postal Rate Commission has endorsed Confirm, a new mail tracking system that the U.S. Postal Service is proposing

  • Mail Stream: A Report on Incoming Direct Mail

    Mother Jones Mother Jones recently tried a new twist on its regularly mailed No. 10 package by transforming it into a magalog. The 10-3/4″ x 8″ book recycles

  • Mail Stream

    Terry’s Village The gifts cataloger Terry’s Village kicks off the Christmas season in the dog days of summer with its Holiday Preview 2002 issue.Featuring

  • Flap Over Rhode Island Primary Mailing

    A Rhode Island primary candidate has demanded an apology for a direct mail campaign attacking his business record. Donald Carcieri said he was outraged

  • PhotoWorks Reduces Losses in Quarter

    PhotoWorks, Inc. reported a net loss of $441,000 for its third quarter, up from a net loss of $3 million, in the third quarter of fiscal 2001. Net revenue

  • New Products and Services

    DirectAppend: matches accurate, deliverable email addresses to corresponding postal names and addresses — wfsDirect, Omaha.

  • Court Orders Work-at-Home Scammers to Pay $16.5 Million

    A federal court has ordered the operators of a opportunity scam to pay $16.5 million in consumer redress, according to the Federal Trade Commission. However,

  • Reader’s Digest Narrows Net Loss

    The Reader’s Digest Association Inc. reported a fourth-quarter net loss of $3 million, an $18 million improvement over last year’s results. But revenue

  • Priceline.com Reports Lower Revenue, Higher Earnings

    Priceline.com experienced a second-quarter revenue drop of $60 million compared with the same period last year. But the online travel company generated

  • Short Cuts

    Dawn Panzeca has been appointed vice president, creative director for RTC Relationship Marketing (RTC). Panzeta will bring her expertise to the Hughes