Chief Marketer Staff
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Reader’s Digest Narrows Net Loss
The Reader’s Digest Association Inc. reported a fourth-quarter net loss of $3 million, an $18 million improvement over last year’s results. But revenue
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New Products and Services
DirectAppend: matches accurate, deliverable email addresses to corresponding postal names and addresses — wfsDirect, Omaha.
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PRC Endorses New Subscription Mail Tracking Service
The Postal Rate Commission has endorsed Confirm, a new mail tracking system that the U.S. Postal Service is proposing
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UPS Rolling Out Residential Ground Delivery Guarantee
(Catalog Age) United Parcel Service will roll out a money-back guarantee on its standard ground delivery service to residences, starting tomorrow. As
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PhotoWorks Reduces Losses in Quarter
PhotoWorks, Inc. reported a net loss of $441,000 for its third quarter, up from a net loss of $3 million, in the third quarter of fiscal 2001. Net revenue
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DIRECT Listline
Calyx & Corolla ALC New York has been named manager of the Calyx & Corolla buyers file. Included are the names of 104,459 12-month purchasers, who spent
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Mail Stream: A Report on Incoming Direct Mail
Mother Jones Mother Jones recently tried a new twist on its regularly mailed No. 10 package by transforming it into a magalog. The 10-3/4″ x 8″ book recycles
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Flap Over Rhode Island Primary Mailing
A Rhode Island primary candidate has demanded an apology for a direct mail campaign attacking his business record. Donald Carcieri said he was outraged
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Mail Stream
Terry’s Village The gifts cataloger Terry’s Village kicks off the Christmas season in the dog days of summer with its Holiday Preview 2002 issue.Featuring