Chief Marketer Staff

• Agencies

  Ice Age Cometh

  Twentieth Century Fox Home Entertainment, Century City, CA, scored more than $85 million in promotional support for the Nov. 26 home video release of

• Agencies

  Web Analysis

  Did you ever wonder why the milk is always at the back of the grocery store? It’s the science of retailing in action and built from analyses of carefully

• Agencies

  Your Life Story in Two Pages or Less

  Charlie Smythe was the vice president of marketing at a continuity club, running a $25 million operation. When the marketplace upset the fortunes of his

• Client Side

  McDonald’s Corp. reassigned executive vp-U.S. marketing Tom Ryan to a post that puts him in charge of developing new menu concepts. The Oak Brook, IL-based

• Agencies

  The Jury’s Out

  The most telling moment in this year’s DIRECT List Roundtable came when Steve Roberts of Edith Roman Associates Inc. complained that dot-commers who knew

• Policing Privacy

  The murkiest part of Internet law right now is how to make material changes to Web site privacy policies. While no federal or state laws expressly regulate

• NEBS Income Up, Revenue Down In Quarter

  New England Business Service Inc. reported net income of $6.6 million for its fourth quarter, an increase over $3.6 million for the same period last year.

• Geerlings & Wade Financial Troubles Continue

  Circulation cuts and poor response widened losses for Geerlings & Wade Inc. one month after its CEO was forced out.

• Lillian Vernon, Metris to Debut Credit Card

  Lillian Vernon Corp. has signed an agreement with Metris Cos. to launch a co-branded credit card. Premiering this October, the Lillian Vernon MasterCard

• Don’t Touch That Dial!

  If you’ve ever used a digital video recorder, you know why the technology continues to grow in popularity. DVRs such as TiVo, ReplayTV, and UltimateTV