Chief Marketer Staff

• Agencies

  Your Life Story in Two Pages or Less

  Charlie Smythe was the vice president of marketing at a continuity club, running a $25 million operation. When the marketplace upset the fortunes of his

• Unemployed in 2002

  MARCH 13 A Business School classmate loaned me a career transition manual. I scheduled two hours each day over the last week to work through the exercises

• Short Cuts

  AOL Time Warner and AOL UK have launched GiveNow.org, a new destination for online giving in the UK. Located at http://www.givenow.org., the new portal

• Quick Thinking

  You can’t build a strong property without a kids meal tie-in. At least that’s what it seemed like in June at the annual Licensing Show in New York City,

• Off-Campus

  Not all college marketing is directly targeted to students. There are those campus distributors to think about, too. Atlanta-based Coca-Cola Co.’s Mello

• Summer To-Do List

  It’s August already. We’re halfway through the season, and I’ve still made no headway on the summer to-do list. Here are some of the things I still hope

• Agencies

  Surviving the Downturn

  Laurel Touby blows into a room creating her own personal happening. A tiny, blonde bombshell with an intense gaze behind stylish spectacles, the founder

• Agencies

  The Jury’s Out

  The most telling moment in this year’s DIRECT List Roundtable came when Steve Roberts of Edith Roman Associates Inc. complained that dot-commers who knew

• Don’t Touch That Dial!

  If you’ve ever used a digital video recorder, you know why the technology continues to grow in popularity. DVRs such as TiVo, ReplayTV, and UltimateTV

• Lillian Vernon, Metris to Debut Credit Card

  Lillian Vernon Corp. has signed an agreement with Metris Cos. to launch a co-branded credit card. Premiering this October, the Lillian Vernon MasterCard