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Chief Marketer Staff

  • Agencies

    Surviving the Downturn

    Laurel Touby blows into a room creating her own personal happening. A tiny, blonde bombshell with an intense gaze behind stylish spectacles, the founder

  • Agencies

    Hey, Fatso, Here’s the Skinny

    It occurred to me, as I casually deleted an e-mail message that offered me a diet plan to Drop 10 lbs in 5 wks, that e-mail has moved into a bulk scare

  • Agencies

    Best Foot Forward

    In this time of corporate malfeasance, it’s refreshing to make note of CEOs who run good businesses and as a result have happy customers and employees.

  • Agencies

    Travelocity Takes E-mail in House

    Travelocity saved so much money bringing its e-mail program in house that the online travel site plans an acquisition program this fall designed to add

  • MA Lawmakers OK Telemarketing DNC List Program

    Massachusetts has passed a bill authorizing the creation of a telemarketing do-not-call list program.

  • Policing Privacy

    The murkiest part of Internet law right now is how to make material changes to Web site privacy policies. While no federal or state laws expressly regulate

  • NEBS Income Up, Revenue Down In Quarter

    New England Business Service Inc. reported net income of $6.6 million for its fourth quarter, an increase over $3.6 million for the same period last year.

  • Geerlings & Wade Financial Troubles Continue

    Circulation cuts and poor response widened losses for Geerlings & Wade Inc. one month after its CEO was forced out.

  • Acquisitions

    ON THE GRILL At press time, Burger King parent Diageo, London, was in the final stages of considering bids for the chain’s sale. The short list of offers

  • Agencies

    What Do Women Want? More Than This

    If I’ve said it once, I’ve said it a thousand timesand if I haven’t said it a thousand times, then by golly I will. In this new age of tandem advertising