Author

Chief Marketer Staff

  • Plot Twists

    Looking for unique publicity, the marketing brain trust behind Mrs. Fields Cookies, Inc. learned that NBC Entertainment’s most popular daytime drama,

  • Agencies

    Ice Age Cometh

    Twentieth Century Fox Home Entertainment, Century City, CA, scored more than $85 million in promotional support for the Nov. 26 home video release of

  • Clarification

    An item that appeared in DIRECT Newsline July 15 was unclear about the number of subscribers available on the Internet World file, under management by

  • Client Side

    McDonald’s Corp. reassigned executive vp-U.S. marketing Tom Ryan to a post that puts him in charge of developing new menu concepts. The Oak Brook, IL-based

  • Agencies

    letters to the editor

    AHH, YOUR WRONG I have lived in the United States for the last 10 years, having been raised and educated in South Africa, where they tend to use British

  • Agencies

    CRM Remedy

    Everyone has some sort of malady be it real or imagined, life-threatening or frivolous that they wish there was a magic pill to cure. Even the pharmaceutical

  • Agencies

    Off the Hook

    This month, our special is a lovely selection of thoughts on telemarketing, lightly sauted in a tangy lemon butter sauce. Enjoy. ADMITTEDLY, I’m far from

  • Be Mindful

    I started writing this column on my bike this morning. I also planned a week’s vacation, mulled over a scary dream, set my call list for the day, worried

  • TASK MASTERS

    Unilever’s promotion team seems partial to cruises. At first it was just sampling, stocking ship cabins with shampoo since cruise lines don’t. (People

  • Sleepless in September

    A month of last-minute nightmares and sweet-dream solutions It’s 3 a.m. Do you know where your ad slicks are? No matter how well you’ve prepared the campaign,