Chief Marketer Staff

• products

  Shot Puts Arctic IceShots, Inc., Gaithersburg, MD, offers a new twist to on-premise efforts. Fill these shot glasses with a beverage, pop on the top,

• Policing Privacy

  The murkiest part of Internet law right now is how to make material changes to Web site privacy policies. While no federal or state laws expressly regulate

• Agencies

  Wine Country Living Returns to Direct Mail

  After a five-year hiatus, Wine Country Living began using direct mail again last month in a push to find new subscribers. The campaign, backed by a $200,000

• Plot Twists

  Looking for unique publicity, the marketing brain trust behind Mrs. Fields Cookies, Inc. learned that NBC Entertainment’s most popular daytime drama,

• Agencies

  News briefs from Directmag.com

  July 12, 2002 Washington State Attorney General Christine Gregorie filed suit against the operators of a Minnesota debt-consolidation company for violating

• Agencies

  Ice Age Cometh

  Twentieth Century Fox Home Entertainment, Century City, CA, scored more than $85 million in promotional support for the Nov. 26 home video release of

• Agencies

  A Bold Prediction

  Recognizing as I do the perils of postal prognosticating, I, nonetheless, am going to stick my neck out in making one postal prediction that I believe

• Client Side

  McDonald’s Corp. reassigned executive vp-U.S. marketing Tom Ryan to a post that puts him in charge of developing new menu concepts. The Oak Brook, IL-based

• Planting the Seed

  Organic and mainstream food marketers are readying new products to capitalize on a federal labeling law that takes effect in October. The National Organic

• Agencies

  Time Sues PSE

  Time Inc. has filed a multimillion-dollar lawsuit against Publishers Services Exchange (PSE) and its owner Dennis Simpson, alleging trademark infringement