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Chief Marketer Staff

  • NEBS Income Up, Revenue Down In Quarter

    New England Business Service Inc. reported net income of $6.6 million for its fourth quarter, an increase over $3.6 million for the same period last year.

  • Geerlings & Wade Financial Troubles Continue

    Circulation cuts and poor response widened losses for Geerlings & Wade Inc. one month after its CEO was forced out.

  • Agencies

    Tucker Co-op Abandons Mail for Mall

    Co-op mailing pioneer Larry Tucker hasn’t gone near a mailbox this year and he doesn’t plan to. He’s holding off mailing his customary 50-million-piece

  • BACK-END AND BELOW-THE-LINE SERVICES

    STEALTH MARKETING Mail-Well Inc., Englewood, CO, developed interactive technology dubbed Rub n Reveal that displays previously messages when activated

  • products

    Shot Puts Arctic IceShots, Inc., Gaithersburg, MD, offers a new twist to on-premise efforts. Fill these shot glasses with a beverage, pop on the top,

  • Lillian Vernon, Metris to Debut Credit Card

    Lillian Vernon Corp. has signed an agreement with Metris Cos. to launch a co-branded credit card. Premiering this October, the Lillian Vernon MasterCard

  • Agencies

    Best Foot Forward

    In this time of corporate malfeasance, it’s refreshing to make note of CEOs who run good businesses and as a result have happy customers and employees.

  • Plot Twists

    Looking for unique publicity, the marketing brain trust behind Mrs. Fields Cookies, Inc. learned that NBC Entertainment’s most popular daytime drama,

  • Agencies

    Put Your Creative Strategy in Writing

    Sometimes it seems as though virtually every product line has become a commodity. Catalogs arrive but, with too few exceptions, have little memorable

  • Short Cuts

    AOL Time Warner and AOL UK have launched GiveNow.org, a new destination for online giving in the UK. Located at http://www.givenow.org., the new portal