Chief Marketer Staff

• Agencies

  Ice Age Cometh

  Twentieth Century Fox Home Entertainment, Century City, CA, scored more than $85 million in promotional support for the Nov. 26 home video release of

• Agencies

  Web Analysis

  Did you ever wonder why the milk is always at the back of the grocery store? It’s the science of retailing in action and built from analyses of carefully

• Agencies

  Your Life Story in Two Pages or Less

  Charlie Smythe was the vice president of marketing at a continuity club, running a $25 million operation. When the marketplace upset the fortunes of his

• Agencies

  News briefs from Directmag.com

  July 12, 2002 Washington State Attorney General Christine Gregorie filed suit against the operators of a Minnesota debt-consolidation company for violating

• Client Side

  McDonald’s Corp. reassigned executive vp-U.S. marketing Tom Ryan to a post that puts him in charge of developing new menu concepts. The Oak Brook, IL-based

• Policing Privacy

  The murkiest part of Internet law right now is how to make material changes to Web site privacy policies. While no federal or state laws expressly regulate

• Lillian Vernon, Metris to Debut Credit Card

  Lillian Vernon Corp. has signed an agreement with Metris Cos. to launch a co-branded credit card. Premiering this October, the Lillian Vernon MasterCard

• Be Mindful

  I started writing this column on my bike this morning. I also planned a week’s vacation, mulled over a scary dream, set my call list for the day, worried

• Letter to the Editor

  I was shocked and grieved to read about the death of Harry Quadracci in your July 31st DIRECT Newsline, but my sadness quickly turned to mortification

• Agencies

  The Jury’s Out

  The most telling moment in this year’s DIRECT List Roundtable came when Steve Roberts of Edith Roman Associates Inc. complained that dot-commers who knew