Chief Marketer Staff

• Agencies

  DIRECT listline

  NEW LISTS Business eBase The Business eBase, Harvest Marketing LLC and Direct Media Inc.’s opt-in e-mail database for B-to-B marketers, offers more than

• May the Best Brand Win

  IS THERE A BRAWNY MAN IN YOUR LIFE? Georgia-Pacific Corp. is betting that there is. When the Atlanta-based marketer acquired the Brawny paper-towel business

• Agencies

  CRM Remedy

  Everyone has some sort of malady be it real or imagined, life-threatening or frivolous that they wish there was a magic pill to cure. Even the pharmaceutical

• Dog Days

  August is traditionally a slow time of year, the season for vacations, beach reads, bike rides, corn on the cob, and the last long evenings before the

• Agencies

  List Rentals on the Upswing

  A new study from Victoria James Executive Search Inc. contains some good news for the list industry. More than half of the DMers surveyed said they had

• DIRECT Listline

  Seabear Smokehouse Buyers Edith Roman Associates Inc. has won the management of this file of 10,163 last 6-month buyers from this food catalog. They are

• Agencies

  HP E-mail Reaps $20 Million a Month

  Hewlett-Packard enjoys an auto-replenishment program with kick. Not only do e-mails go out to decision-makers each month keyed to the age of products

• Agencies

  Wine Country Living Returns to Direct Mail

  After a five-year hiatus, Wine Country Living began using direct mail again last month in a push to find new subscribers. The campaign, backed by a $200,000

• Acquisitions

  ON THE GRILL At press time, Burger King parent Diageo, London, was in the final stages of considering bids for the chain’s sale. The short list of offers

• Unemployed in 2002

  MARCH 13 A Business School classmate loaned me a career transition manual. I scheduled two hours each day over the last week to work through the exercises