Chief Marketer Staff

• Paid Online Music Service Debuts

  Sony Music Entertainment and Vivendi’s Universal Music Group launched an upgraded online music subscription service Thursday, in an apparent concession

• Off-Campus

  Not all college marketing is directly targeted to students. There are those campus distributors to think about, too. Atlanta-based Coca-Cola Co.’s Mello

• Summer To-Do List

  It’s August already. We’re halfway through the season, and I’ve still made no headway on the summer to-do list. Here are some of the things I still hope

• Totally Tubular

  Food marketers are grooving on tubes. ConAgra Foods, Kraft Foods, Mott’s, Inc. and other CPGs are serving up snacks in a tube, from pudding and gelatin

• Quick Thinking

  You can’t build a strong property without a kids meal tie-in. At least that’s what it seemed like in June at the annual Licensing Show in New York City,

• Agencies

  Hey, Fatso, Here’s the Skinny

  It occurred to me, as I casually deleted an e-mail message that offered me a diet plan to Drop 10 lbs in 5 wks, that e-mail has moved into a bulk scare

• Agencies

  The Jury’s Out

  The most telling moment in this year’s DIRECT List Roundtable came when Steve Roberts of Edith Roman Associates Inc. complained that dot-commers who knew

• Agencies

  List Rentals on the Upswing

  A new study from Victoria James Executive Search Inc. contains some good news for the list industry. More than half of the DMers surveyed said they had

• DIRECT Listline

  Seabear Smokehouse Buyers Edith Roman Associates Inc. has won the management of this file of 10,163 last 6-month buyers from this food catalog. They are

• Be Mindful

  I started writing this column on my bike this morning. I also planned a week’s vacation, mulled over a scary dream, set my call list for the day, worried