Chief Marketer Staff

• Lyris to Acquire Sparklist

  Lyris Technologies will buy Sparklist.com Corp. to boost its customer base and its capability to manage e-mail lists for an undisclosed sum, according

• Lou Dobbs to Keynote DMA Fall Conference

  Lou Dobbs, anchor and producer of CNN’s MoneyLine, will present ht opening keynote address at the Direct Marketing Association’s 85th Annual Conference

• Amplification

  Despite an initial series of winners having been announced in Monday’s “Loose Cannon: Marketing Poetry, for Better or Verse,” the deadline for the TransUnion

• Mail Stream: A Report on Incoming Direct Mail

  Terry’s Village The gifts cataloger Terry’s Village kicks off the Christmas season in the dog days of summer with its Holiday Preview 2002 issue.Featuring

• Time Customer Service Chooses Exstream to Generate Mailings

  Time Customer Service, the fulfillment center for the Time Inc. family of magazines, has chosen Exstream Software’s Dialogue to create and process customized

• Standard & Poor’s Lowers Deluxe’s Long-Term Credit Rating

  Standard & Poor’s Ratings Services lowered its long-term corporate credit rating for Deluxe Corp. to single-‘A’ from single-‘A’-plus. Deluxe maintained

• Amazon.com to Offer Zenith Digital Products

  Zenith Electronics Corp. has chosen Amazon.com to be its primary online retailer. Under the terms of the agreement, Amazon will feature Zenith’s digital

• Short Cuts

  Costa Mesa, CA-based Experian has formed a new division dedicated to providing fraud prevention and detection systems for financial services companies.

• Mazda Taps Harte-Hanks for Loyalty Efforts

  Mazda North America has tapped Harte-Hanks Inc. to create and execute a loyalty marketing program among new and current owners. Specifically, Harte-Hanks

• DIRECT Listline

  E Response E Response has named MKTG Services as manager of its new postal address and e-mail database files. These permission-based lists contain the