Chief Marketer Staff

• Mail Stream: A Report on Incoming Direct Mail

  Terry’s Village The gifts cataloger Terry’s Village kicks off the Christmas season in the dog days of summer with its Holiday Preview 2002 issue.Featuring

• Mazda Taps Harte-Hanks for Loyalty Efforts

  Mazda North America has tapped Harte-Hanks Inc. to create and execute a loyalty marketing program among new and current owners. Specifically, Harte-Hanks

• Amazon.com to Offer Zenith Digital Products

  Zenith Electronics Corp. has chosen Amazon.com to be its primary online retailer. Under the terms of the agreement, Amazon will feature Zenith’s digital

• Amplification

  Despite an initial series of winners having been announced in Monday’s “Loose Cannon: Marketing Poetry, for Better or Verse,” the deadline for the TransUnion

• Minnesota AG Investigating Fingerhut Credit Program

  The Minnesota attorney general is investigating whether Fingerhut Cos. Inc. improperly imposed late fees on customers after changing installment payments to a revolving credit plan, reports said.

• Time Customer Service Chooses Exstream to Generate Mailings

  Time Customer Service, the fulfillment center for the Time Inc. family of magazines, has chosen Exstream Software’s Dialogue to create and process customized

• Career Education Corp. Chooses Acxiom for Data Services

  Acxiom Corp., Little Rock, AR will provide Career Education Corp. with data center and network management services for CEC’s 42 campuses, schools and

• Loose Cannon: Marketing Poetry, For Better or Verse

  Ask and you shall receive: Two weeks ago I presented readers with the text from a set of refrigerator word magnets TransUnion had sent out touting a new

• William A. Band Joins Braun Consulting

  William A. Band, a customer relationship management expert, has joined Braun Consulting as director of its marketing services group. Band had previously

• American Eagle Chooses NewRoads for Fulfillment Services

  American Eagle Outfitters, Warrendale, PA, has signed a multi-year contract with NewRoads Inc., a fulfillment, customer care and supply chain management