Chief Marketer Staff

• Mail Stream: A Report on Incoming Direct Mail

  Terry’s Village The gifts cataloger Terry’s Village kicks off the Christmas season in the dog days of summer with its Holiday Preview 2002 issue.Featuring

• Amazon.com to Offer Zenith Digital Products

  Zenith Electronics Corp. has chosen Amazon.com to be its primary online retailer. Under the terms of the agreement, Amazon will feature Zenith’s digital

• Amplification

  Despite an initial series of winners having been announced in Monday’s “Loose Cannon: Marketing Poetry, for Better or Verse,” the deadline for the TransUnion

• Time Customer Service Chooses Exstream to Generate Mailings

  Time Customer Service, the fulfillment center for the Time Inc. family of magazines, has chosen Exstream Software’s Dialogue to create and process customized

• Lyris to Acquire Sparklist

  Lyris Technologies will buy Sparklist.com Corp. to boost its customer base and its capability to manage e-mail lists for an undisclosed sum, according

• Lou Dobbs to Keynote DMA Fall Conference

  Lou Dobbs, anchor and producer of CNN’s MoneyLine, will present ht opening keynote address at the Direct Marketing Association’s 85th Annual Conference

• Loose Cannon: Marketing Poetry, For Better or Verse

  Ask and you shall receive: Two weeks ago I presented readers with the text from a set of refrigerator word magnets TransUnion had sent out touting a new

• William A. Band Joins Braun Consulting

  William A. Band, a customer relationship management expert, has joined Braun Consulting as director of its marketing services group. Band had previously

• Career Education Corp. Chooses Acxiom for Data Services

  Acxiom Corp., Little Rock, AR will provide Career Education Corp. with data center and network management services for CEC’s 42 campuses, schools and

• DIRECT Listline

  E Response E Response has named MKTG Services as manager of its new postal address and e-mail database files. These permission-based lists contain the