Chief Marketer Staff

• Lyris to Acquire Sparklist

  Lyris Technologies will buy Sparklist.com Corp. to boost its customer base and its capability to manage e-mail lists for an undisclosed sum, according

• Minnesota AG Investigating Fingerhut Credit Program

  The Minnesota attorney general is investigating whether Fingerhut Cos. Inc. improperly imposed late fees on customers after changing installment payments to a revolving credit plan, reports said.

• Amazon.com to Offer Zenith Digital Products

  Zenith Electronics Corp. has chosen Amazon.com to be its primary online retailer. Under the terms of the agreement, Amazon will feature Zenith’s digital

• Amplification

  Despite an initial series of winners having been announced in Monday’s “Loose Cannon: Marketing Poetry, for Better or Verse,” the deadline for the TransUnion

• Time Customer Service Chooses Exstream to Generate Mailings

  Time Customer Service, the fulfillment center for the Time Inc. family of magazines, has chosen Exstream Software’s Dialogue to create and process customized

• Standard & Poor’s Lowers Deluxe’s Long-Term Credit Rating

  Standard & Poor’s Ratings Services lowered its long-term corporate credit rating for Deluxe Corp. to single-‘A’ from single-‘A’-plus. Deluxe maintained

• Short Cuts

  Costa Mesa, CA-based Experian has formed a new division dedicated to providing fraud prevention and detection systems for financial services companies.

• William A. Band Joins Braun Consulting

  William A. Band, a customer relationship management expert, has joined Braun Consulting as director of its marketing services group. Band had previously

• DIRECT Listline

  E Response E Response has named MKTG Services as manager of its new postal address and e-mail database files. These permission-based lists contain the

• American Eagle Chooses NewRoads for Fulfillment Services

  American Eagle Outfitters, Warrendale, PA, has signed a multi-year contract with NewRoads Inc., a fulfillment, customer care and supply chain management