Chief Marketer Staff

• Delia’s Reduces Second-Quarter Estimate

  Delia’s Corp. predicted today that it will report second-quarter sales of $26 million and a loss per share of between 14 cents and 15 cents. Earlier,

• Playboy Narrows Loss in Quarter

  Playboy Enterprises, Inc. reported a net loss of $3.1 million for the second quarter, down from $8 million for the same period last year. Revenue for

• AIDS FUNDRAISER SCUTTLED OVER COSTS

  The seven-year-old Heartland AIDS Ride has been discontinued due to controversy over promotional costs. Three non-profit groups that benefited from the

• GENERAL MILLS DEBUTS ON-PACK DVDS

  This October, Minneapolis-based General Mills becomes the first cereal brand to offer on-pack DVDs. Through a partnership with Columbia TriStar Home Entertainment,

• Paradysz Matera VP Jennifer Lin Dies at 42

  Jennifer Lin, vice president of marketing information and research at Paradysz Matera & Co., died on Monday of cancer at age 42.

• Short Cuts

  Aptimus Inc., has added two members of its management team. Chris Redlitz joins as senior vice president of sales and business development. Tom Soevyn

• Alloy Buys YouthStream Media Networks for $7 Million

  Alloy Inc. has acquired assets of Youthstream Media Networks Inc. for $7 million.

• Verizon Debuts Major DM, DRTV Campaign

  Verizon, the New York

• SEC Cracks Down on Excessive Telephone Commissions

  A sweeping crackdown on investment fraud and bloated boiler room commissions was launched Tuesday by the Securities and Exchange Commission.

• DMA Names Easter Seals Nonprofit of the Year

  The Direct Marketing Association has named Easter Seals the Nonprofit Organization of the Year for 2002. “Despite the current economic and political climate,