Chief Marketer Staff

• ALC Tapped to Manage Zones Buyer Lists

  American List Counsel has won management of the Zones buyer files. Zones Inc. is a multi-channel re-seller of information technology products. Business

• Mass. Passes DNC Law

  Massachusetts Gov. Jane Swift signed a bill creating a state do-not-call registry over the weekend, making the Bay State the 32nd state to establish such

• J.C. Penney Reduces Net Loss

  J. C. Penney Co. cut its net loss to $6 million during the second quarter, down from $69 million one year ago. The company

• Japanese Company Takes Stake in Bigfoot Interactive

  Mitsui & Co. (USA) Inc. has made a “seven figure” strategic investment in Bigfoot Interactive, taking an undisclosed stake in the New York e-mail technology firm

• DIRECT Listline

  Physicians Desk Reference There are new counts for the Office Managers database of the Physicians Desk Reference. This file now features 141,016 office

• Discover Awards VentureDirect New Merchant Statement Program

  VentureDirect Worldwide has won management of the Discover Merchant Statement Insert Program. The program

• Short Cuts

  The Direct Marketing Association and the e-tailing group have released a best-practices e-commerce book called “Just Shopping.” Based on research studies

• AM/Direct Wins babystyle Alternative Media Program

  AM/Direct, the alternative media division of Millard Group Inc., has been named to manage the new-to-market babystyle package insert program. The program

• Mail Stream: A Report on Incoming Direct Mail

  M.I. Hummel Club A new promotion was recently tracked for the M. I. Hummel Club, a continuity program offering exclusive editions of the well-loved, nostalgic

• MemberWorks Gets $19.2 Million in Settlement with Homestore

  Online real estate firm Homestore Inc. will pay $23 million in a settlement reached with MemberWorks Inc. and other former shareholders of iPlace Inc.