Chief Marketer Staff

• DIRECT Listline

  U.S. Exec Seminar Attendees Knoll Direct Marketing has been named as the U.S. list manager for the U.S. Executive Seminar Attendees of the SMi Group.

• COORS SIGNS ON AS MIRAMAX SPONSOR

  Miramax Films, New York City, struck a multi-year marketing alliance with Golden, CO-based Coors Brewing Co. that includes co-hosting premiers and special

• Direct Mail is Still Effective Credit Card Promotion Tool: Survey

  A significant majority of consumers still use direct mail as their primary way of finding out about new credit card programs, according to a survey from Vertis.

• Federated Second Quarter Income Up 8.5%

  Federated Department Stores Inc. reported income totaling $133 million for the second quarter, an increase of 8.5% over $124 million for the same period last year.

• Equifax and Capital One Partner for Credit Awareness Service

  Equifax Inc. and Capital One have partnered to create a service to increase consumers’ credit awareness. The first joint product, CreditInform, will give

• AIRLINE, HOTELS BOOK SEPT. 11 FREEBIES

  Spirit Airlines, Ft. Lauderdale, FL, only needed one day to give away all 13,400 seats on its 90 flights slated for Sept. 11 in a promotion marking the

• MICROSOFT SETTLES WITH FTC

  Microsoft Corp., Redmond, WA, last week settled Federal Trade Commission charges that Microsoft misrepresented the security and nature of data collected

• ALC Tapped to Manage Zones Buyer Lists

  American List Counsel has won management of the Zones buyer files. Zones Inc. is a multi-channel re-seller of information technology products. Business

• Discover Awards VentureDirect New Merchant Statement Program

  VentureDirect Worldwide has won management of the Discover Merchant Statement Insert Program. The program

• J.C. Penney Reduces Net Loss

  J. C. Penney Co. cut its net loss to $6 million during the second quarter, down from $69 million one year ago. The company