Chief Marketer Staff

• Federated Second Quarter Income Up 8.5%

  Federated Department Stores Inc. reported income totaling $133 million for the second quarter, an increase of 8.5% over $124 million for the same period last year.

• AIRLINE, HOTELS BOOK SEPT. 11 FREEBIES

  Spirit Airlines, Ft. Lauderdale, FL, only needed one day to give away all 13,400 seats on its 90 flights slated for Sept. 11 in a promotion marking the

• Direct Mail is Still Effective Credit Card Promotion Tool: Survey

  A significant majority of consumers still use direct mail as their primary way of finding out about new credit card programs, according to a survey from Vertis.

• Equifax and Capital One Partner for Credit Awareness Service

  Equifax Inc. and Capital One have partnered to create a service to increase consumers’ credit awareness. The first joint product, CreditInform, will give

• MCD’S TAPS LAMAR FOR U.S. MARKETING

  McDonald’s Corp., Oak Brook, IL, named Bill Lamar senior vp-U.S. marketing early this month. The 18-year McD veteran had been vp-general manager of McDonald’s

• Study Shows Dell, HP and SAP Tops in International Language Sites

  Dell Computer, Hewlett-Packard (including Compaq Computer) and SAP are the leaders in providing language-compliant international Web sites, according

• Short Cuts

  DoubleClick Inc. has formed an alliance with Interactive Market Systems(IMS) to integrate IMS’ WebRF reach and frequency products with DoubleClick’s MediaVisor

• DIRECT Listline

  U.S. Exec Seminar Attendees Knoll Direct Marketing has been named as the U.S. list manager for the U.S. Executive Seminar Attendees of the SMi Group.

• DIRECT Listline

  Physicians Desk Reference There are new counts for the Office Managers database of the Physicians Desk Reference. This file now features 141,016 office

• Tiffany’s Posts Second-Quarter Loss as Direct Sales Increase

  Tiffany and Co. posted a 9% decline in profits in the second quarter, but sales in the direct marketing division rose 12% to $38.75 million. For the three