Chief Marketer Staff

• MCD’S TAPS LAMAR FOR U.S. MARKETING

  McDonald’s Corp., Oak Brook, IL, named Bill Lamar senior vp-U.S. marketing early this month. The 18-year McD veteran had been vp-general manager of McDonald’s

• Short Cuts

  DoubleClick Inc. has formed an alliance with Interactive Market Systems(IMS) to integrate IMS’ WebRF reach and frequency products with DoubleClick’s MediaVisor

• COORS SIGNS ON AS MIRAMAX SPONSOR

  Miramax Films, New York City, struck a multi-year marketing alliance with Golden, CO-based Coors Brewing Co. that includes co-hosting premiers and special

• DIRECT Listline

  U.S. Exec Seminar Attendees Knoll Direct Marketing has been named as the U.S. list manager for the U.S. Executive Seminar Attendees of the SMi Group.

• MICROSOFT SETTLES WITH FTC

  Microsoft Corp., Redmond, WA, last week settled Federal Trade Commission charges that Microsoft misrepresented the security and nature of data collected

• AIRLINE, HOTELS BOOK SEPT. 11 FREEBIES

  Spirit Airlines, Ft. Lauderdale, FL, only needed one day to give away all 13,400 seats on its 90 flights slated for Sept. 11 in a promotion marking the

• Direct Mail is Still Effective Credit Card Promotion Tool: Survey

  A significant majority of consumers still use direct mail as their primary way of finding out about new credit card programs, according to a survey from Vertis.

• Mass. Passes DNC Law

  Massachusetts Gov. Jane Swift signed a bill creating a state do-not-call registry over the weekend, making the Bay State the 32nd state to establish such

• J.C. Penney Reduces Net Loss

  J. C. Penney Co. cut its net loss to $6 million during the second quarter, down from $69 million one year ago. The company

• Japanese Company Takes Stake in Bigfoot Interactive

  Mitsui & Co. (USA) Inc. has made a “seven figure” strategic investment in Bigfoot Interactive, taking an undisclosed stake in the New York e-mail technology firm