Chief Marketer Staff

• Worldata Debuts Online Count System for Ziff Davis Media Properties

  Real time selection counts for Ziff Davis Media lists and databases are now available through a Web-based service from Worldata. Starting Monday, Ziff

• Creative Marketing Alliance Adds Five New Clients

  Creative Marketing Alliance, Inc. has won five new clients for its suite of marketing and creative services. The Princeton Junction, NJ-based firm will

• Equifax Acquires Naviant for $135 Million

  Equifax Inc. has acquired Internet marketing services company Naviant Inc. for $135 million.

• ADVO Combines Philadelphia Midweek and Weekend Mailings

  Advo Inc. will combine its separate midweek and weekend mailings into a single drop, which will reach consumers

• Live from DMI Co-op: Cerasale Warns of Rate Hike in 2004

  President Bush is expected to appoint a commission to make a recommendation to reform the U.S. Postal Service. While no definite plans have been set,

• Mazda Incentive Program Successfully Steers Test Drivers

  A 750,000-piece direct and e-mail campaign to generate interest in the Mazda Tribute has generated responses 7% higher than forecast, according to Doner

• Live from DMI Co-op: Magazines Face Renewal Falloff

  A surge in free subscription programs is having an unanticipated consequence on the magazine industry. While the programs devised by agents to help meet

• New Products and Services

  EnvYwraps: a plastic envelope made out of a durable, laminated paper-like material that can be printed in a variety of colors to help direct mail pieces

• Concepts Direct Posts Higher Losses

  Concepts Direct Inc. reported a loss of $3 million for the second quarter, compared to a $1.4 million loss for the same period of 2001. The cataloger’s

• Suit Filed in California Over the Sale of Prescription Data

  A lawsuit has been filed against a California man charging him with invasion of privacy for allegedly selling a New York woman’s prescription drug data.