Chief Marketer Staff

• New Products And Services

  CentrPort: The latest version of this marketing campaign management system offers advanced measurement, segmentation, market testing and report distribution

• New Products and Services

  EnvYwraps: a plastic envelope made out of a durable, laminated paper-like material that can be printed in a variety of colors to help direct mail pieces

• Equifax Acquires Naviant for $135 Million

  Equifax Inc. has acquired Internet marketing services company Naviant Inc. for $135 million.

• DIRECT Listline

  AAA Certified Nursing Aids Hugo Dunhill Mailing Lists Inc. is offering this new file of 1.3 million healthcare workers all sourced from state license

• Suit Filed in California Over the Sale of Prescription Data

  A lawsuit has been filed against a California man charging him with invasion of privacy for allegedly selling a New York woman’s prescription drug data.

• DIRECT Listline

  Crown Publishing Mail Order Buyers This file of 1.35 million consumers is newly managed by List Services Corp. Within the past 12 months, these individuals

• Pennsylvania AG Cautions Against Do Not Call Fee Scam

  Pennsylvania consumers are being targeted by telemarketers who offer to list them on the Keystone State

• Worldata Debuts Online Count System for Ziff Davis Media Properties

  Real time selection counts for Ziff Davis Media lists and databases are now available through a Web-based service from Worldata. Starting Monday, Ziff

• Live from DMI Co-op: Cerasale Warns of Rate Hike in 2004

  President Bush is expected to appoint a commission to make a recommendation to reform the U.S. Postal Service. While no definite plans have been set,

• MaxWorldwide Delays Filing Quarterly Results

  MaxWorldwide, Inc., formerly L90, will delay releasing its second quarter financial results and will likely restate some of its previous reports. The