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Chief Marketer Staff

  • DMA to Be Isaacson’s First Consulting Client

    Although Ben Isaacson is leaving his job as executive director of the Association for Interactive Marketing (AIM) as of Sept. 13, he will continue on

  • CA Lawmakers Weigh Revised Banking Privacy Bill

    A revised version of the California Financial Information Act (S-773) is inching its way through the state legislature. All it needs is the support of

  • Too Wins Injunction Against Discounter

    (Catalog Age) The U.S. District Court for the Southern District of Ohio issued a preliminary injunction on behalf of cataloger/retailer Too against retail

  • QWEST PAYS $1MM TO SETTLE DECEPTIVE MARKETING CHARGES

    Qwest Communications International, Denver, last week agreed to a $1 million-plus settlement of charges of alleged deceptive marketing. The telecom will

  • BMG Credit Card Users File Debuts

    BMG Music Service has chosen New York-based List Management Services to manage a new database of buyers who made their purchases with credit cards. The

  • DIRECT Listline

    Victorian Trading Co. The close date for this catalog blow-in program is approaching for a Oct. 15 drop. Inserts are blown into the Victorian Trading

  • Short Cuts

    Donna G. Wald has joined Inter/Media Advertising in Encino, CA, as senior vice president/account director. She will manage the agency’s ditech.com business.

  • Anthrax Test Results to Arrive on Thursday: USPS

    Results of anthrax tests in two New Jersey mail distribution facilities will be released on Thursday, according to U.S. Postal Service spokesperson Diane

  • Anti-Spam Group Uses Poetry to Catch Spammers

    Anti-Spam group Habeas Inc. is offering a new service to eradicate spam.

  • DIRECT Listline

    Telebrands Corp. Product Buyers Datamatch The 261,600 names in this 12-month database are buyers of general merchandise marketed through television commercials