Chief Marketer Staff
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DMA Asks for Respectful Marketing on Sept. 11
The Direct Marketing Association has suggested that its members refrain from conducting unsolicited telemarketing or e-mails campaigns on Sept. 11. And
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Alan Drey Co. Shuts Down
Alan Drey Co. Inc. closed its doors last Friday after 52 years in the mailing list brokerage business. It had suffered a severe decline in revenue and continued operating losses, president Pat Patten said.
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Passavant to Keynote HVDMA September Luncheon
Pierre Passavant, an associate of the Direct Marketing Master’s Program at Mercy College, will be the keynote speaker at next month’s Hudson Valley Direct
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DraftWorldWide’s Rednor Moves to Parent IPG
Jordan H. Rednor, president and COO of DraftWorldwide, will take a position at Interpublic Group, Draft’s parent company. Details of the move, including
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DoubleClick to Pay $450,000 in Privacy Settlement
In a settlement reached with 10 states, DoubleClick Inc. will pay $450,000 and alter its privacy policies after an investigation into the online advertising
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USPIS Launches Mail Fraud Awareness Effort
The U.S. Postal Inspection Service launched a major advertising campaign yesterday to warn senior citizens about the dangers of mail fraud scams. The
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DoubleClick to Pay $450,000 in Privacy Settlement
In a settlement reached with 10 states, DoubleClick Inc. will pay $450,000 and alter its privacy policies after an investigation into the online advertising
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DIRECT Listline
Disney Catalog ALC of New York has reintroduced the Disney enhanced catalog buyer file. It includes the names of 781,782 one-year buyers. These consumers,
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Casual Male to Boost DM Efforts
Casual Male Retail Group, Inc., will increase its catalog and e-commerce business alongside its efforts to grow its existing stores’ productivity, according