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Proposed Law Could Cripple DM in Mexico: DMA

The Direct Marketing Association is calling on the industry to support the Mexican DMA in lobbying against a proposed Federal Personal Data Protection

Live from List Vision: Study Highlights List Industry’s Tough Times

Direct mail volume fell significantly during the last five years, and response rates decreased for many firms, according to a Direct Marketing Association study on the state of the list industry.

Live from List Vision: Three take Ron Davis Award

The Ron Davis Young Professional of the Year Award was bestowed Tuesday on three rising stars in the list business.

BigDates.com in Deal With Altura

BigDates.com, a marketer of an online system to help people remember and act on important dates, has entered into a cooperative agreement with online

Live From List Vision: It’s all about Attitude

Attitude is a key leg missing from a three-legged stool driving successful database marketing. And while behavior and demographics are the other two important

Brevity, Offer and Opt-Out Means Lead Tip List for E-mail Campaigns

When a study of business to business e-mail campaigns yielded responses between 1% and 25%, Harte-Hanks decided to investigate what made a difference.

DIRECT Listline

Opt-in E-Mail Addresses From Shopnow.com Dunhill International List Co. is offering this new file of 11.5 million online shoppers. Selections: Age, sex,

DoubleClick to Pay $450,000 in Privacy Settlement

In a settlement reached with 10 states, DoubleClick Inc. will pay $450,000 and alter its privacy policies after an investigation into the online advertising

J. Crew Names Ken Pilot CEO

J. Crew Group Inc. has named Ken Pilot as CEO effective Sept. 9. He replaces Mark Sarvary, who left the company in May. Pilot, 41, joins J. Crew from

DMA Asks for Respectful Marketing on Sept. 11

The Direct Marketing Association has suggested that its members refrain from conducting unsolicited telemarketing or e-mails campaigns on Sept. 11. And