Chief Marketer Staff

• Agencies

  Enough Is Enough

  Enough is enough. Things have to change. Yes, we’re brilliant. Time after time we figure out ways to overcome postage hikes, increased paper costs, higher

• BEST promoted BRANDS of 2002

  One year later, and our economic slump has become ingrained. That’s got marketers using words like and as often as they say or (God help us) There’s a

• Agencies

  Medical Malpractice

  In 1905, muckraker Samuel Hopkins Adams wrote a six-part series in Collier’s magazine titled The Great American Fraud in which he exposed one of the worst

• Agencies

  Oooh a Putting Green!

  Like all the big milestones in life, buying a house gives consumers a chance to experience the best and worst in direct marketing and customer service.

• Agencies

  Wine.com Plans Big October E-mailing

  Wine.com, recently energized by a new owner and $9 million in funding, hopes to boost sales by 60% to $16 million this year. One critical factor in that

• Readin’, Writin’, and Sellin’

  Marketers have a new study guide to reach schoolkids, one that is far more sophisticated than the old days of book covers and posters. Brands are learning

• Agencies

  Computer Associates Ad Takes Heavy Problem Too Lightly

  It’s interesting how these makeovers gradually grow and take shape. As I dig into them, I begin to discover how much more needs to be said. When I started

• Door Openers

  Wee football helmets, speeding tickets, and cell phones grabbed consumer and employee imaginations and garnered 2002 Gold Key Awards from the Incentive

• Agencies

  E-mail Campaign Plugs Wireless

  A seller of mobile communications systems has pulled response rates of up to 6% with its first e-mail campaign for an upgraded product. Since June, XcelleNet,

• Agencies

  LIST BRIEFS

  Victoria’s Secret Goes to ClientLogic Victoria’s Secret has named ClientLogic Specialists Marketing Services to manage its buyers file. The date the appointment