Chief Marketer Staff

• Agencies

  Verizon to Mail 4 Million Pieces

  Verizon has started a direct response advertising campaign in the New York and Boston markets promoting the firm’s Veriations All package. The campaign,

• Agencies

  SERVICE ORIENTED

  After Sept. 11, reservists throughout the United States were preparing to be called up. At Lillian Vernon Corp., seven actually served. The Rye, NY-based

• Burger King Has Its Own Way

  THE LONG-AWAITED SALE of Miami-based Burger King is a done deal, with a consortium of U.S. venture capital firms snapping up the fast food giant for $2.26

• Agencies

  SendAmerica Dies, TastyGram Is Born

  The bad news is the year-old SendAmerica catalog has closed shop. The good news is part of it is being transformed into a new venture a food-gift Web

• Agencies

  Experian TV Effort Pulls 130,000 Requests

  ConsumerInfo.com, a unit of credit bureau Experian, has received 130,000 responses to its animated DR television campaign promoting credit monitoring

• Door Openers

  Wee football helmets, speeding tickets, and cell phones grabbed consumer and employee imaginations and garnered 2002 Gold Key Awards from the Incentive

• Agencies

  Bridgestone/Firestone Minds the Gap

  Bridgestone/Firestone Retail and Commercial Operations LLC estimates there is $600 million in untapped revenue between what its customers spend on automotive

• Agencies

  PRC Endorses Mail Tracking Service

  Confirm, a mail tracking system proposed by the U.S. Postal Service, has been endorsed by the Postal Rate Commission and probably will be adopted in the

• Agencies

  Getting the Right Compensation Package

  The offer has been made what could possibly go wrong? The new job was in the bag, she thought. Well, not this time. Many executives go in the front door

• Agencies

  PestPatrol Gets 1,000 Leads in Six Weeks

  A small start-up developer of computer security software got 1,000 leads in six weeks in its first-ever direct marketing campaign. PestPatrol Inc. used