Chief Marketer Staff
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Agencies
Getting the Right Compensation Package
The offer has been made what could possibly go wrong? The new job was in the bag, she thought. Well, not this time. Many executives go in the front door
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Agencies
Here’s Looking at You
Every day, marketers ask themselves these questions: How do our products and services stack up in the minds of our key prospects and customers? How are
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Agencies
PestPatrol Gets 1,000 Leads in Six Weeks
A small start-up developer of computer security software got 1,000 leads in six weeks in its first-ever direct marketing campaign. PestPatrol Inc. used
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Prozac Nightmare
Marketers likely will face tighter scrutiny and even regulation of consumer privacy as a sampling scandal continues to unfold in Florida, where at least
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Finally
MILLION-DOLLAR IDEAS THRIVED LAST YEAR, THOUGH BUDGETS DIDN’T. Judges for PROMO’s own PRO Awards were impressed with strategy they saw in the 45 finalists
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Mood Rings
AMERICANS are slowly beating back the uncertainty that hampered marketers after the Sept. 11 terrorist attacks, according to a recent survey conducted
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First Baby Steps
Oxford Global Resources has taken a path of test, then invest, when considering customer relationship management systems. While it probably will be awhile
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Simply the Best
AS SUMMER DWINDLES TO A CLOSE, we at PROMO look forward to a busy fall. We kick off the season with a list of this year’s 25 best-promoted brands. It’s
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Sample Size
IT’S EVERY PROMOTION professional’s mantra: When times get tough, is always the first thing that gets cut. These days, the