Chief Marketer Staff

• Penney’s August Catalog Sales Drop Nearly 25%

  J. C. Penney Co. Inc. reported catalog sales of $186 million for the four weeks ended Aug. 24, off 24.7% from $247 million for the same period last year.

• Sharper Image August Catalog Sales Rise 81%

  Sharper Image Corp. reported sales of $34.5 million for August, up 40% from $24.6 million last August.

• DMAW Names Hatzer Executive Director

  The Direct Marketing Association of Washington (DMAW) has named Dawn Hatzer as its executive director. She brings more than 17 years of experience working

• Jos A. Banks Direct Sales Rise 27.5% In August

  Jos. A. Bank Clothiers Inc. reported sales for the month ended Aug. 31, 2 were up 20.3% to $14.3 million compared with $11.9 million last year. Combined

• Letters to the Editor

  Thanks for a good clear statement about Sept. 11 and the marketing world . It was very appropriate for the

• Short Cuts

  Alternate Marketing Networks Inc. has named R. Phillip Baker to serve on its board of directors.. The addition of Baker brings the total number of board

• Spiegel Group Sales Fall in August

  A 25% drop in direct sales contributed to a 21% revenue decline for The Spiegel Group last month.

• Iowa High Court to Hear Unusual Medical Privacy Suit

  The Iowa State Court has agreed to hear an unusual medical privacy lawsuit with potential national implications. At issue is the confidentiality of the

• DIRECT Listline

  Tamayo Miyares & Sherman U.S. Latino Consumers This file, offered by Sound Beach Marketing Partners LLC, has been overlaid with transactional data. The

• COURT BLOCKS HERSHEY SALE FOR NOW

  Nestlé will have to stop licking its lips, at least for the short term. State Judge Warren Morgan issued a temporary restraining order on Sept. 4 halting