Chief Marketer Staff
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SMG Ticket Buyers File Debuts
Direct Media Inc., Greenwich, CT, is introducing the 2 million-name SMG Ticket Buyers file. People identified on this list have an average age of 28 and
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What It’s Like to Live Here a Year Later
This morning, on the anniversary of Sept. 11, I’m bringing my girls to school, as usual, and taking the subway to work. I will be afraid, even though I believe that security will be tighter than ever before and that terrorists will probably wait to strike again for a day when we are off-guard.
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Euniverse Buys ResponseBase
eUniverse has acquired online marketing company ResponseBase LLC in an all cash deal. The interactive entertainment network said it plans to retain all of ResponseBase’s 24 employees including senior management.
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Peter Heffring Resigns from NCR’s CRM Division
Peter Heffring, president of NCR’s Teradata CRM division, resigned Aug. 30 to pursue personal interests. Heffring’s position will be eliminated. Gonzalo
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Mail Stream: A Report on Incoming Direct Mail
Barneys New York While using celebrities as models is nothing new, upscale clothier Barneys has taken an innovative approach with its latest catalog titled
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Snoopy Parent Revives Garfield Catalog
(Catalog Age)–Concepts Direct has relaunched the Garfield Stuff catalog of gifts and accessories inspired by the cartoon cat. Earlier this summer, the
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Geerlings & Wade Not Meeting NASDAQ Marketplace Rule
Geerlings & Wade have been notified by Nasdaq that its stock may be delisted for noncompliance with a marketplace rule. The company’s common stock has closed below the minimum $1 per share requirement for continued listing on the NASDAQ SmallCap, the company said in a statement.
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DMA’s Nonprofit Federation Names New Executive Director
The Direct Marketing Association’s Nonprofit Federation has appointed Xenia Boone as its executive director. Boone will oversee operations in relation
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AOL Reduces Financial Outlook
America Online’s outlook has been reduced by parent AOL Time Warner citing continued weakness in online advertising. Full-year revenues for advertising
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Kmart to Debut La Vida Magazine
Kmart Corp. is launching a magazine for Hispanics with an initial distribution of 1 million issues per month. La Vida is an entertainment and lifestyle