Chief Marketer Staff, Author at Chief Marketer

Snoopy Parent Revives Garfield Catalog

(Catalog Age)–Concepts Direct has relaunched the Garfield Stuff catalog of gifts and accessories inspired by the cartoon cat. Earlier this summer, the

CMGI Cancels Engage’s Debt of $60 Million

CMGI has cancelled $60 million of debt owed to it by Engage Inc. and transferred all of its holdings of Engage securities back to Engage for retirement.

AOL Reduces Financial Outlook

America Online’s outlook has been reduced by parent AOL Time Warner citing continued weakness in online advertising. Full-year revenues for advertising

DMA’s Nonprofit Federation Names New Executive Director

The Direct Marketing Association’s Nonprofit Federation has appointed Xenia Boone as its executive director. Boone will oversee operations in relation

eUniverse has acquired online marketing company ResponseBase LLC in an all cash deal. The interactive entertainment network said it plans to retain all of ResponseBase’s 24 employees including senior management.

Peter Heffring Resigns from NCR’s CRM Division

Peter Heffring, president of NCR’s Teradata CRM division, resigned Aug. 30 to pursue personal interests. Heffring’s position will be eliminated. Gonzalo

Mail Stream: A Report on Incoming Direct Mail

Barneys New York While using celebrities as models is nothing new, upscale clothier Barneys has taken an innovative approach with its latest catalog titled

Geerlings & Wade Not Meeting NASDAQ Marketplace Rule

Geerlings & Wade have been notified by Nasdaq that its stock may be delisted for noncompliance with a marketplace rule. The company’s common stock has closed below the minimum $1 per share requirement for continued listing on the NASDAQ SmallCap, the company said in a statement.

Loose Cannon: POPs Foul Out for DMers

I never knew how valuable “serving suggestion” illustrations were until I went to the P-O-P Show, a point of purchase display forum held recently in New