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Chief Marketer Staff

  • AOL Reduces Financial Outlook

    America Online’s outlook has been reduced by parent AOL Time Warner citing continued weakness in online advertising. Full-year revenues for advertising

  • DMA’s Nonprofit Federation Names New Executive Director

    The Direct Marketing Association’s Nonprofit Federation has appointed Xenia Boone as its executive director. Boone will oversee operations in relation

  • Mail Stream: A Report on Incoming Direct Mail

    Barneys New York While using celebrities as models is nothing new, upscale clothier Barneys has taken an innovative approach with its latest catalog titled

  • Euniverse Buys ResponseBase

    eUniverse has acquired online marketing company ResponseBase LLC in an all cash deal. The interactive entertainment network said it plans to retain all of ResponseBase’s 24 employees including senior management.

  • Kmart to Debut La Vida Magazine

    Kmart Corp. is launching a magazine for Hispanics with an initial distribution of 1 million issues per month. La Vida is an entertainment and lifestyle

  • CMGI Cancels Engage’s Debt of $60 Million

    CMGI has cancelled $60 million of debt owed to it by Engage Inc. and transferred all of its holdings of Engage securities back to Engage for retirement.

  • Geerlings & Wade Not Meeting NASDAQ Marketplace Rule

    Geerlings & Wade have been notified by Nasdaq that its stock may be delisted for noncompliance with a marketplace rule. The company’s common stock has closed below the minimum $1 per share requirement for continued listing on the NASDAQ SmallCap, the company said in a statement.

  • Peter Heffring Resigns from NCR’s CRM Division

    Peter Heffring, president of NCR’s Teradata CRM division, resigned Aug. 30 to pursue personal interests. Heffring’s position will be eliminated. Gonzalo

  • Snoopy Parent Revives Garfield Catalog

    (Catalog Age)–Concepts Direct has relaunched the Garfield Stuff catalog of gifts and accessories inspired by the cartoon cat. Earlier this summer, the

  • DIRECT Listline

    Archaeology Magazine Subscribers This file of 189,670 subscribers is now under List Services Corp.’s management. The list consists of affluent readers