Author

Chief Marketer Staff

  • DR PEPPER SPINS PROGRAM FOR SPIDER-MAN DVD

    Dr Pepper reteams with Sony Pictures for the home-video release of “Spider-Man.” Starting in December, packaging on 120 million 20-ounce and two-liter

  • Annual Revenue Down 2.3% for Neiman Marcus

    The Neiman Marcus Group reported fourth quarter revenue increased 5% to $666 million, compared with $636 million last year. Net earnings were $5 million,

  • Agencies

    JCPenney to Mail Newly Formatted Christmas Catalogs

    JCPenney will send out 10 million copies of its Christmas Catalog this fall. The redesigned catalog will feature merchandise grouped by themes such as “gifts under $25,” “gifts for him or her,” “gifts for home” and “gifts for nostalgic memories.”

  • DIRECT Listline

    Wall Street Leaders Database These 20,835 U.S. senior executives at investment banks, brokerages and mutual fund companies pay $2,000-$2,500 annually

  • Microsoft/FTC Proposed Privacy Settlement Challenged

    Contending that it doesn’t do enough to protect consumers’ online privacy, the Electronic Privacy Information Center (EPIC) and the Computer and Communications

  • HP Debuts Post-Merger Catalog

    This week, HP mailed its first catalog since the Compaq Computer Corp.– Hewlett-Packard merger to 2 million businesses, gleaned from both companies’ databases.

  • U.S. Calvary Steps Up Homeland Security Products

    As the nation mourns the loss of victims from the terrorist attacks a year ago, U.S. Cavalry is aiming to help agencies take action against such disasters

  • JCPenney to Mail Newly Formatted Christmas Catalogs

    JCPenney will send out 10 million copies of its Christmas Catalog this fall. The redesigned catalog will feature merchandise grouped by themes such as

  • MCDONALD’S NAMES LIGHT GLOBAL CMO

    McDonald’s Corp., Oak Brook, IL, last week named branding guru Larry Light its global chief marketing officer. Light will set global marketing strategy

  • CAUSE-MARKETING MOVES ON PAST SEPT. 11

    Consumers want corporations to support local communities beyond Sept. 11 memorials, with long-term commitments to education and medical research, according