Chief Marketer Staff

• Annual Revenue Down 2.3% for Neiman Marcus

  The Neiman Marcus Group reported fourth quarter revenue increased 5% to $666 million, compared with $636 million last year. Net earnings were $5 million,

• HP Debuts Post-Merger Catalog

  This week, HP mailed its first catalog since the Compaq Computer Corp.– Hewlett-Packard merger to 2 million businesses, gleaned from both companies’ databases.

• DMA of Detroit Presents ‘Successful Campaign’ Seminar

  Building successful direct marketing campaigns is the theme of a Detroit Direct Marketing Association half-day seminar Tuesday, Nov. 12 at the Southfield

• MCDONALD’S NAMES LIGHT GLOBAL CMO

  McDonald’s Corp., Oak Brook, IL, last week named branding guru Larry Light its global chief marketing officer. Light will set global marketing strategy

• DIRECT Listline

  Wall Street Leaders Database These 20,835 U.S. senior executives at investment banks, brokerages and mutual fund companies pay $2,000-$2,500 annually

• CAUSE-MARKETING MOVES ON PAST SEPT. 11

  Consumers want corporations to support local communities beyond Sept. 11 memorials, with long-term commitments to education and medical research, according

• WENDY’S, BLOCKBUSTER GO NUTS WITH MOVIE MANIA

  Wendy’s, Blockbuster, and Coca-Coca Co. have joined forces for a national sweeps dubbed Movie Mania that will award one grand-prize winner free video

• JCPenney to Mail Newly Formatted Christmas Catalogs

  JCPenney will send out 10 million copies of its Christmas Catalog this fall. The redesigned catalog will feature merchandise grouped by themes such as

• Agencies

  JCPenney to Mail Newly Formatted Christmas Catalogs

  JCPenney will send out 10 million copies of its Christmas Catalog this fall. The redesigned catalog will feature merchandise grouped by themes such as “gifts under $25,” “gifts for him or her,” “gifts for home” and “gifts for nostalgic memories.”

• HP Declares “Media Quiet Day”

  HP declared Wednesday a “media quiet day” in commemoration for the events that occurred last Sept. 11.