Chief Marketer Staff

• Microsoft/FTC Proposed Privacy Settlement Challenged

  Contending that it doesn’t do enough to protect consumers’ online privacy, the Electronic Privacy Information Center (EPIC) and the Computer and Communications

• DMA of Detroit Presents ‘Successful Campaign’ Seminar

  Building successful direct marketing campaigns is the theme of a Detroit Direct Marketing Association half-day seminar Tuesday, Nov. 12 at the Southfield

• DR PEPPER SPINS PROGRAM FOR SPIDER-MAN DVD

  Dr Pepper reteams with Sony Pictures for the home-video release of “Spider-Man.” Starting in December, packaging on 120 million 20-ounce and two-liter

• HP Debuts Post-Merger Catalog

  This week, HP mailed its first catalog since the Compaq Computer Corp.– Hewlett-Packard merger to 2 million businesses, gleaned from both companies’ databases.

• DIRECT Listline

  Wall Street Leaders Database These 20,835 U.S. senior executives at investment banks, brokerages and mutual fund companies pay $2,000-$2,500 annually

• Agencies

  JCPenney to Mail Newly Formatted Christmas Catalogs

  JCPenney will send out 10 million copies of its Christmas Catalog this fall. The redesigned catalog will feature merchandise grouped by themes such as “gifts under $25,” “gifts for him or her,” “gifts for home” and “gifts for nostalgic memories.”

• MCDONALD’S NAMES LIGHT GLOBAL CMO

  McDonald’s Corp., Oak Brook, IL, last week named branding guru Larry Light its global chief marketing officer. Light will set global marketing strategy

• JCPenney to Mail Newly Formatted Christmas Catalogs

  JCPenney will send out 10 million copies of its Christmas Catalog this fall. The redesigned catalog will feature merchandise grouped by themes such as

• CAUSE-MARKETING MOVES ON PAST SEPT. 11

  Consumers want corporations to support local communities beyond Sept. 11 memorials, with long-term commitments to education and medical research, according

• WENDY’S, BLOCKBUSTER GO NUTS WITH MOVIE MANIA

  Wendy’s, Blockbuster, and Coca-Coca Co. have joined forces for a national sweeps dubbed Movie Mania that will award one grand-prize winner free video