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Chief Marketer Staff

  • New Products and Services

    Powertrak Financial Wealth Management Version 6.0: This support technology provides customer relationship management, account management and business

  • TRW Wins $511 Million Contract with CDC

    TRW Inc. has been selected by the Centers for Disease Control and Prevention to develop and support information systems that aid CDC public health research,

  • Experian Acquires Three Credit Bureaus

    Experian has acquired three affiliate credit bureaus: AQM Information Solutions, Brockton, MA; Credit Bureau of Dalton, Inc., Dalton, GA; and Credit Bureau

  • DIRECT Listline

    Fishing License Holders Fred Woolf List Co., Inc. is offering this newly amassed file of 5.2 million fishing license holders compiled from state registration

  • Knight’s Direct Closing City Spirit

    (CATALOG AGE)–Knight’s Direct, which mails the Home Decorators Collection and Soft Surroundings books, will discontinue mailing its women’s apparel catalog

  • FCC Eyes National Do-Not-Call List

    The Federal Communications Commission (FCC) is seeking comments on whether it should establish a national do-not-call list and other suggestions to improve its Telephone Consumer Protection Act of 1991.

  • Corrections

    An article in yesterday’s DIRECT Newsline misstated the percentage that Neiman Marcus’s fiscal 2002 total revenue declined. It was 2.3%. A DIRECT Listline

  • DR PEPPER SPINS PROGRAM FOR SPIDER-MAN DVD

    Dr Pepper reteams with Sony Pictures for the home-video release of “Spider-Man.” Starting in December, packaging on 120 million 20-ounce and two-liter

  • Agencies

    JCPenney to Mail Newly Formatted Christmas Catalogs

    JCPenney will send out 10 million copies of its Christmas Catalog this fall. The redesigned catalog will feature merchandise grouped by themes such as “gifts under $25,” “gifts for him or her,” “gifts for home” and “gifts for nostalgic memories.”

  • MCDONALD’S NAMES LIGHT GLOBAL CMO

    McDonald’s Corp., Oak Brook, IL, last week named branding guru Larry Light its global chief marketing officer. Light will set global marketing strategy