Chief Marketer Staff
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FCC Eyes National Do-Not-Call List
The Federal Communications Commission (FCC) is seeking comments on whether it should establish a national do-not-call list and other suggestions to improve its Telephone Consumer Protection Act of 1991.
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Corrections
An article in yesterday’s DIRECT Newsline misstated the percentage that Neiman Marcus’s fiscal 2002 total revenue declined. It was 2.3%. A DIRECT Listline
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Female Office Workers Drive Jump in Internet Use
The number of people using the Internet at work grew 17% in August compared to one year ago. Some 46 million Americans booted up, the highest peak in
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New Products and Services
Powertrak Financial Wealth Management Version 6.0: This support technology provides customer relationship management, account management and business
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Brandt to be Advisor as AOL Juggles Senior Leadership
Jan Brandt, Direct Marketing Days New York’s Direct Marketer of the year in 2000, will step down as vice chair and chief marketing officer of America
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TRW Wins $511 Million Contract with CDC
TRW Inc. has been selected by the Centers for Disease Control and Prevention to develop and support information systems that aid CDC public health research,
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Agencies
JCPenney to Mail Newly Formatted Christmas Catalogs
JCPenney will send out 10 million copies of its Christmas Catalog this fall. The redesigned catalog will feature merchandise grouped by themes such as “gifts under $25,” “gifts for him or her,” “gifts for home” and “gifts for nostalgic memories.”
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DMA of Detroit Presents ‘Successful Campaign’ Seminar
Building successful direct marketing campaigns is the theme of a Detroit Direct Marketing Association half-day seminar Tuesday, Nov. 12 at the Southfield
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JCPenney to Mail Newly Formatted Christmas Catalogs
JCPenney will send out 10 million copies of its Christmas Catalog this fall. The redesigned catalog will feature merchandise grouped by themes such as
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2002 Revenue Up Slightly for Publicis Groupe’s First Half
2002 Revenue Up Slightly for Publicis Groupe’s First Half Revenue for Publicis Groupe SA increased 2.4% in the first half of 2002. The Paris-based advertising