Chief Marketer Staff
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Agencies
Mazda Scores With DM Campaign
A 750,000-piece direct and e-mail campaign to stir up interest in the Mazda Tribute SUV has generated responses 7% higher than forecast, according to
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Agencies
Mangled Mail
The U.S. Postal Service thought it was doing something good when it started installing automated flat sorting machines last year. These sorters work faster
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Agencies
News briefs from Directmag.com
Aug. 27, 2002 The Direct Marketing Association warned that a new privacy law being considered in Mexico would cripple direct marketing in that country.
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Agencies
Caples Awards Adds Categories
The chances of winning a John Caples International Award have risen by 40%. The Caples board will hand out prizes in 66 categories in 2003, compared with
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Agencies
Alan Drey Co. Out of Business
Alan Drey Co. Inc. closed its doors last month after 52 years in the mailing list brokerage business. It had suffered a severe decline in revenue and
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DIRECT Listline
Columbia House Clubs – Travelers Columbia House is making members of its music and video clubs who are active travelers available for the first time.
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SBC, Yahoo Team Up to Offer Broadband Service
SBC Communications Inc. and Yahoo have jointly launched SBC Yahoo! DSL. The new broadband service will be available to more than 26 million customers
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BCE Sells Canadian Directories to KKR
BCE Inc., Montreal, has sold most of its Bell Canada directories business to Kohlberg Kravis Roberts and the Teachers