Chief Marketer Staff

• Agencies

  Mangled Mail

  The U.S. Postal Service thought it was doing something good when it started installing automated flat sorting machines last year. These sorters work faster

• Agencies

  Farewell, Alan Drey

  The social highlight of last year’s DMA fall conference, at least for me, was the Sunday morning brunch thrown by Alan Drey Co. The minute I walked in

• Agencies

  Follow the Money

  In August, the Securities and Exchange Commission required 695 publicly traded companies to certify that their annual and quarterly reports were accurate.

• Agencies

  Caples Awards Adds Categories

  The chances of winning a John Caples International Award have risen by 40%. The Caples board will hand out prizes in 66 categories in 2003, compared with

• Agencies

  New Shoe Drives Lands’ End DR Effort

  The All-weather Moc, the best-selling shoe ever for Lands’ End, is the superstar of a multimillion-dollar DRTV, print and catalog campaign. The footgear

• Agencies

  Alan Drey Co. Out of Business

  Alan Drey Co. Inc. closed its doors last month after 52 years in the mailing list brokerage business. It had suffered a severe decline in revenue and

• Agencies

  September 15, 2002

   

• Loose Cannon: A Radio Ad That Deserves A Direct Response

  It

• NewRoads Provides Fulfillment Services for “American Idol” Series

  Respond2 Entertainment, which is creating and distributing the video and DVD versions of Fox television

• DIRECT Listline

  Columbia House Clubs – Travelers Columbia House is making members of its music and video clubs who are active travelers available for the first time.