Chief Marketer Staff

• Agencies

  Learning to Like Your Database

  I was in the office one Saturday morning trying to catch up on some paperwork when the phone rang. I answered without checking caller ID, figuring it

• Agencies

  Alan Drey Co. Out of Business

  Alan Drey Co. Inc. closed its doors last month after 52 years in the mailing list brokerage business. It had suffered a severe decline in revenue and

• Agencies

  New Shoe Drives Lands’ End DR Effort

  The All-weather Moc, the best-selling shoe ever for Lands’ End, is the superstar of a multimillion-dollar DRTV, print and catalog campaign. The footgear

• Agencies

  Web-Based Program Boosts Response

  A Web-based system allowing roof installation dealers to customize mailing programs has helped Butler Roof Group gain trackability and response for its

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  The Best Customers Are Happy From the Start

  Keeping customers happy is good business 101, so we marketers obsess about it. We track their satisfaction and we train our employees to be responsive.

• Agencies

  Talbots Returns to TV, Debuts Men’s Catalog

  After a yearlong hiatus, The Talbots Inc. has returned to television with an ad schedule valued at roughly $3 million. While the spots are general image

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  Lending Leverage

  SOME PEOPLE WOULD SAY you can never have too much of a good thing. But when you’re not able to maximize that good thing, it can be frustrating. Countrywide

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  As Good as It Getsfor FedEx

  Unlike United Parcel Service, Federal Express has not spent millions of dollars in rates and classification proceedings before the Postal Rate Commission

• Agencies

  Mazda Scores With DM Campaign

  A 750,000-piece direct and e-mail campaign to stir up interest in the Mazda Tribute SUV has generated responses 7% higher than forecast, according to

• Agencies

  Legislation Lurks

  Is there a wolf outside the door? While predictions of significant privacy legislation have been lurking for years, some believe it’s all just huffing