Chief Marketer Staff, Author at Chief Marketer

Mail Still Tops in Credit Field

A significant majority of consumers still use direct mail as their primary way of finding out about new credit card programs, according to a survey from

Agencies

Dancing the Continental on Flat Feet

Way, way back, Fred Astaire and Ginger Rogers were on the silver screen, in glorious black-and-white, performing a complicated dance called the Continental.

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Mazda Scores With DM Campaign

A 750,000-piece direct and e-mail campaign to stir up interest in the Mazda Tribute SUV has generated responses 7% higher than forecast, according to

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DIRECT listline

NEW LISTS Resort and Recreation Business This publication, which covers topics such as establishing, maintaining and expanding a profitable operation,

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News briefs from Directmag.com

Aug. 27, 2002 The Direct Marketing Association warned that a new privacy law being considered in Mexico would cripple direct marketing in that country.

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Learning to Like Your Database

I was in the office one Saturday morning trying to catch up on some paperwork when the phone rang. I answered without checking caller ID, figuring it

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Five-Year Falloff

Direct mail volume fell significantly during the last five years, and response rates decreased for many firms, according to a Direct Marketing Association

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Doing It Better

Lauren Freedman drew on her annual surveys of 100 online merchants to write It’s Just Shopping, a how-to primer on e-commerce, published by the Direct

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Avaya to Export Sales System to Asia

After success domestically and in the United Kingdom, France, Germany and Italy, Avaya Inc. is hoping to export a streamlined sales system to Asia in

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Mailers Decry B-to-B List Shortage

The flat economy may turn out to be the least of the problems faced by business-to-business mailers. Another one is a lack of good lists, a phenomenon