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Chief Marketer Staff

  • Three Killed in Apparent Murder-Suicide at Empire Blue Cross

    After losing its headquarters in the attacks on the World Trade Center just over one year ago, Empire Blue Cross and Blue Shield suffered another blow yesterday. Three employees were shot to death at the firm’s new headquarters in midtown Manhattan, the company said.

  • Letter to the Editor

    Re: DIRECT Newsline, September 11, 2002 Kudos to DIRECT Newsline for a very well written, heartfelt, and above all, appropriate, newsletter to commemorate

  • Mail Stream: A Report on Incoming Direct Mail

    Eddie Bauer Woman Casual outfitter and cataloger Eddie Bauer launched its specialty edition Eddie Bauer Woman, offering only plus sizes. As previously

  • $10 Gift in the Mail Confounds Small Kansas Town

    You never know what’s going to show up in the mail. Ten dollar bills, stuffed into white envelopes, appeared Sept. 11 in the mailboxes of some residents of Turon, KN—population 436.

  • Agencies

    Farewell, Alan Drey

    The social highlight of last year’s DMA fall conference, at least for me, was the Sunday morning brunch thrown by Alan Drey Co. The minute I walked in

  • Agencies

    Follow the Money

    In August, the Securities and Exchange Commission required 695 publicly traded companies to certify that their annual and quarterly reports were accurate.

  • Agencies

    Talbots Returns to TV, Debuts Men’s Catalog

    After a yearlong hiatus, The Talbots Inc. has returned to television with an ad schedule valued at roughly $3 million. While the spots are general image

  • Agencies

    Willie Nelson Is a Madman

    Does anyone know if Willie Nelson still sings that song? You know the one On the road again, I just can’t wait to get on the road again If he does still

  • Agencies

    Dancing the Continental on Flat Feet

    Way, way back, Fred Astaire and Ginger Rogers were on the silver screen, in glorious black-and-white, performing a complicated dance called the Continental.

  • Agencies

    Pointed Encounter

    Quill Corp. plans to rake in 35% of its sales online by the end of the year. That’s quite an impressive figure considering the Web site accounted for