Chief Marketer Staff

• Mail Stream: A Report on Incoming Direct Mail

  Eddie Bauer Woman Casual outfitter and cataloger Eddie Bauer launched its specialty edition Eddie Bauer Woman, offering only plus sizes. As previously

• Three Killed in Apparent Murder-Suicide at Empire Blue Cross

  After losing its headquarters in the attacks on the World Trade Center just over one year ago, Empire Blue Cross and Blue Shield suffered another blow yesterday. Three employees were shot to death at the firm’s new headquarters in midtown Manhattan, the company said.

• Washington Postal Facility to Be Fumigated

  Tests Tuesday at Washington’s main mail-handling facility could be the last before a planned fumigation of the site gets underway. Two postal workers

• Agencies

  Web-Based Program Boosts Response

  A Web-based system allowing roof installation dealers to customize mailing programs has helped Butler Roof Group gain trackability and response for its

• Agencies

  Drug Privacy Case Filed in California

  A lawsuit has been filed against a California man, charging him with invasion of privacy and selling a New York woman’s prescription drug data. According

• Agencies

  The Best Customers Are Happy From the Start

  Keeping customers happy is good business 101, so we marketers obsess about it. We track their satisfaction and we train our employees to be responsive.

• Agencies

  Mags Face Decline in Renewals

  A surge in subscription marketing programs that don’t require subscribers to pay up front is having an unanticipated consequence on magazine publishers.

• Agencies

  Talbots Returns to TV, Debuts Men’s Catalog

  After a yearlong hiatus, The Talbots Inc. has returned to television with an ad schedule valued at roughly $3 million. While the spots are general image

• Agencies

  Lending Leverage

  SOME PEOPLE WOULD SAY you can never have too much of a good thing. But when you’re not able to maximize that good thing, it can be frustrating. Countrywide

• Agencies

  As Good as It Getsfor FedEx

  Unlike United Parcel Service, Federal Express has not spent millions of dollars in rates and classification proceedings before the Postal Rate Commission