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Chief Marketer Staff

  • Jupiter Predicts Consumers to Receive Over 3,900 Spam E-mails Annually by 2007

    Consumers will receive over 3,900 unwanted e-mails each year by 2007, according to a new report from Jupiter Research. The report, “Marketing & Branding

  • OGILVY SNAPS UP BEN MARKETING

    Ogilvy & Mather North America, New York City, jumps into promotion with last week’s purchase of BEN Marketing Group, Stamford, CT. BEN keeps its name

  • New Products

    Gotmarketing, San Jose, CA, has introduced a proprietary early warning technology that prevents marketers from using the company’s Campaigner products

  • LOEWS POPS FOR CHARITY

    Loews Cineplex Entertainment, New York City, reteams with the Susan G. Komen Breast Cancer Foundation for the second “Spotlight on the Cure” program.

  • MCDONALD’S TROTS OUT $1 MENU

    McDonald’s Corp., Oak Brook, IL, will launch a “Dollar Menu” on Nov. 1, its first value menu in seven years. Eight items — from Big N’Tasty burger (with

  • NY AG BUSTS STUDENT MARKETING SCAM

    New York’s attorney general sued a direct-marketing agency for allegedly tricking students and teachers into giving personal data. The AG says that Student

  • MCDONALD’S TROTS OUT $1 MENU

    McDonald’s Corp., Oak Brook, IL, will launch a “Dollar Menu” on Nov. 1, its first value menu in seven years. Eight items — from Big N’Tasty burger (with

  • T. Shipley, Reliable HomeOffice Catalogs Sold to Flax

    Recognizing that consumer catalog marketing wasn’t where it wanted to go, on Tuesday B2B Brand Group sold its T. Shipley and Reliable HomeOffice catalogs

  • Short Cuts

    The Vertis Advertising Production Services Southeast region has appointed Jeff Evanson regional managing director and Rick Sanders operations director.

  • OGILVY SNAPS UP BEN MARKETING

    Ogilvy & Mather North America, New York City, jumps into promotion with last week’s purchase of BEN Marketing Group, Stamford, CT. BEN keeps its name