Chief Marketer Staff

• Defections, USPS Pact Help Boost FedEx 1Q Revenues

  FedEx Corp. said customer defections from other domestic and foreign document and parcel shippers and its strategic alliance with the U.S. Postal Service

• ClientLogic to Manage AmericanGreetings.com Postal Lists

  ClientLogic Specialists Marketing Services has been named to manage the new AmericanGreetings.com postal list properties. The appointment takes effect

• NEBS to Acquire Paychex for More than $47 Million

  New England Business Service Inc.’s Advantage Payroll Services unit will acquire Paychex Inc. for $47.4 million.

• LOEWS POPS FOR CHARITY

  Loews Cineplex Entertainment, New York City, reteams with the Susan G. Komen Breast Cancer Foundation for the second “Spotlight on the Cure” program.

• Live from HVDMA: Learning from the Past

  Heeding the lessons of DMers past offers insight on how to rise above the crowd. Take the example of Joe Segal, who took an existing marketing concept

• Experian, Trilegiant and ConsumerInfo.com Form Partnership

  Experian, Trilegiant and ConsumerInfo.com have formed a partnership to provide online delivery of credit services to five million Trilegiant customers.

• DIRECT Listline

  Communications Systems Designers This is one of seven new lists from the Association of Computing Machinery. Worldata manages this file, which contains

• MCDONALD’S TROTS OUT $1 MENU

  McDonald’s Corp., Oak Brook, IL, will launch a “Dollar Menu” on Nov. 1, its first value menu in seven years. Eight items — from Big N’Tasty burger (with

• Senate Panel Opens Hearing on Financial Privacy Today

  A hearing by the Senate Banking Committee today may determine the need for new legislation to protect individual financial privacy. Although there are

• NY AG BUSTS STUDENT MARKETING SCAM

  New York’s attorney general sued a direct-marketing agency for allegedly tricking students and teachers into giving personal data. The AG says that Student