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Chief Marketer Staff

  • Live from HVDMA: Learning from the Past

    Heeding the lessons of DMers past offers insight on how to rise above the crowd. Take the example of Joe Segal, who took an existing marketing concept

  • OGILVY SNAPS UP BEN MARKETING

    Ogilvy & Mather North America, New York City, jumps into promotion with last week’s purchase of BEN Marketing Group, Stamford, CT. BEN keeps its name

  • Experian, Trilegiant and ConsumerInfo.com Form Partnership

    Experian, Trilegiant and ConsumerInfo.com have formed a partnership to provide online delivery of credit services to five million Trilegiant customers.

  • DIRECT Listline

    Communications Systems Designers This is one of seven new lists from the Association of Computing Machinery. Worldata manages this file, which contains

  • NY AG BUSTS STUDENT MARKETING SCAM

    New York’s attorney general sued a direct-marketing agency for allegedly tricking students and teachers into giving personal data. The AG says that Student

  • Abacus B-to-B Database Grows 25%

    Abacus B-to-B Database Grows 25% Abacus’ Business-to-Business Alliance cooperative database has grown 25% over the last year, to 55 million business contacts

  • OGILVY SNAPS UP BEN MARKETING

    Ogilvy & Mather North America, New York City, jumps into promotion with last week’s purchase of BEN Marketing Group, Stamford, CT. BEN keeps its name

  • MindArrow Wins Patent

    Rich media firm MindArrow Systems Inc., has been issued a patent covering the way it sends rich media e-mail. The patent covers the mechanisms and methodology

  • Quebecor’s North American Division Head Resigns

    Marc L. Reisch, CEO of Quebecor World North America has resigned. Quebecor World’s North American Product Groups will be run by their respective presidents.

  • DIRECT Listline

    U.N. Ambassadors and Staff This new 2,101-record file includes 260 ambassadors and their staff of foreign countries. All are at New York addresses. Selections: