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Chief Marketer Staff

  • OGILVY SNAPS UP BEN MARKETING

    Ogilvy & Mather North America, New York City, jumps into promotion with last week’s purchase of BEN Marketing Group, Stamford, CT. BEN keeps its name

  • T. Shipley, Reliable HomeOffice Catalogs Sold to Flax

    Recognizing that consumer catalog marketing wasn’t where it wanted to go, on Tuesday B2B Brand Group sold its T. Shipley and Reliable HomeOffice catalogs

  • Abacus B-to-B Database Grows 25%

    Abacus B-to-B Database Grows 25% Abacus’ Business-to-Business Alliance cooperative database has grown 25% over the last year, to 55 million business contacts

  • Short Cuts

    The Vertis Advertising Production Services Southeast region has appointed Jeff Evanson regional managing director and Rick Sanders operations director.

  • New Products

    Gotmarketing, San Jose, CA, has introduced a proprietary early warning technology that prevents marketers from using the company’s Campaigner products

  • NY AG BUSTS STUDENT MARKETING SCAM

    New York’s attorney general sued a direct-marketing agency for allegedly tricking students and teachers into giving personal data. The AG says that Student

  • Jupiter Predicts Consumers to Receive Over 3,900 Spam E-mails Annually by 2007

    Consumers will receive over 3,900 unwanted e-mails each year by 2007, according to a new report from Jupiter Research. The report, “Marketing & Branding

  • OGILVY SNAPS UP BEN MARKETING

    Ogilvy & Mather North America, New York City, jumps into promotion with last week’s purchase of BEN Marketing Group, Stamford, CT. BEN keeps its name

  • Short Cuts

    Gardening merchant Smith & Hawken has appointed renowned garden writer and consultant Katherine Whiteside as the company’s advisor and spokesperson. Whiteside,

  • DoubleClick Offers $12.9 Million for U.K. Software Co. Protagona

    DoubleClick has made an offer to buy marketing-automation software company Protagona plc, for about $12.9 million. The deal is conditional on the approval