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Chief Marketer Staff

  • USPS Scuttles Eight Irradiation Machines

    The U.S. Postal Service has halted testing eight electron-beam devices designed to kill anthrax bacteria and other harmful biological agents in the mail in favor of two high-powered X-ray machines it feels can better detect the agents.

  • New Products and Services

    GProof: Software that provides third-party confirmation that an e-mail was sent, received and accepted at a proven date and time. Also can be used for

  • Short Cut

    The U.S. Postal Service, in partnership with the Mobile Source Air Pollution Reduction Review Committee (MSRC), the Los Angeles Department of Water &

  • Repeat Offender Gets Probation for QVC Trespass

    A Phoenix man, convicted four years ago of stalking one QVC shopping network host, was sentence Monday to five years probation for trespassing at the

  • DMI Hires Two Brokers

    Direct Media Inc. has hired Andre Marc and Esther Brown as business-to-business list brokers. Maryann Arnero has also joined the Greenwich, CT, firm as

  • Amazon and Bank One Debut Visa Card

    Amazon.com and Bank One have introduced the Amazon.com platinum Visa card as part of a long-term alliance. The introductory offer features a $20 gift

  • DMA: Early Rate Hike Cut USPS Deficit

    The U.S. Postal Service continues to lower its forecasted loss for 2002. It will likely finish the year with a loss well below $1 billion,” Postmaster General Jack Potter told the National Postal Forum Monday in Boston.

  • Mail Stream: A Report on Incoming Direct Mail

    The Gap The Gap has brought its high profile, multigenerational mass media advertising campaign to direct mail. The “For Every Generation” tagline is

  • Lynn Bolger Joins ComScore

    Lynn Bolger has joined comScore as executive vice president of agency development. In her new role at comScore, she will oversee the development and delivery

  • Blumenfield Marketing to Change Name to BMI Fulfillment

    Blumenfield Marketing Inc. will change its company name to BMI Fulfillment Services. The Norwalk, CT-based firm has shifted its core business from programming