Chief Marketer Staff

• Dell to Sell Its Own Printers

  Dell Computer Corp. has entered the printer market. After signing an agreement with Lexmark on Tuesday, the computer direct marketer will produce Dell

• Short Cuts

  Computer maker HP has made an agreement with Washington, D.C.-based Small Business Development Centers to distribute technology products through ASBDC’s

• Lester Wunderman to Speak at HVDMA Event

  The father of direct marketing, Lester Wunderman, will be the featured guest speaker at the Hudson Valley Direct Marketing Association luncheon in November.

• Letters to the Editor

  (Re: Loose Cannon: Will DM Play on Main Street? DIRECT Newsline, Sept. 23) Good comments. One aspect of the equation is missing. Finding a sales force

• DMA: Early Rate Hike Cut USPS Deficit

  The U.S. Postal Service continues to lower its forecasted loss for 2002. It will likely finish the year with a loss well below $1 billion,” Postmaster General Jack Potter told the National Postal Forum Monday in Boston.

• Mail Stream: A Report on Incoming Direct Mail

  The Gap The Gap has brought its high profile, multigenerational mass media advertising campaign to direct mail. The “For Every Generation” tagline is

• Repeat Offender Gets Probation for QVC Trespass

  A Phoenix man, convicted four years ago of stalking one QVC shopping network host, was sentence Monday to five years probation for trespassing at the

• DMI Hires Two Brokers

  Direct Media Inc. has hired Andre Marc and Esther Brown as business-to-business list brokers. Maryann Arnero has also joined the Greenwich, CT, firm as

• Short Cut

  The U.S. Postal Service, in partnership with the Mobile Source Air Pollution Reduction Review Committee (MSRC), the Los Angeles Department of Water &

• Amazon and Bank One Debut Visa Card

  Amazon.com and Bank One have introduced the Amazon.com platinum Visa card as part of a long-term alliance. The introductory offer features a $20 gift