Chief Marketer Staff

• “THIS OLD HOUSE” BUILDS DREAM KITCHEN

  For the first time this year, “This Old House” viewers can choose which less-than-perfect kitchen will be transformed into a dream kitchen. The PBS show

• BRITISH AIRWAYS TAKES FLIGHT WITH JAMES BOND

  British Airways, the “official airline of 007,” last week uncorked the Travel Like Bond sweepstakes, open exclusively to U.S. residents. Consumers can

• Quebecor World Restructures Management

  John Paloian, president, magazine/catalog and David Boles, president, retail and Sunday magazines will assume the roles of co-chief operating officers,

• SCI FI CHANNEL TAKES TO ROAD

  Time Warner Cable’s SCI FI channel is orbiting in eight markets to promote its new Steven Spielberg series “Taken.” The tour, dubbed Taken Experience,

• PEP BOYS THUMBS A RIDE WITH EBAY

  Philadelphia-based auto parts chain Pep Boys has teamed with San Jose, CA-based eBay on the Catch a Ride With Manny, Moe and Jack Sweepstakes, offering

• Acxiom Confirms Revenue Guidance

  Acxiom Corp. said it expects revenue of $234 million to $237 million for the second quarter, in line with a previous guidance. The Little Rock, AR-based

• HERSHEY PURCHASE MELTS IN WRIGLEY’S HANDS

  Hershey Foods Corp. apparently has abandoned any plans for a sale. Hershey rejected a last-minute, $12.5 billion offer from Wm. Wrigley Jr. Co. that included

• SPENCER SCARES UP HALLOWEEN PARTNERS

  Retailer Spencer Gifts parties with rock singer Rob Zombie and Pete’s Wicked Ale for Halloween, with a gift-with-purchase offer and a national sweeps

• HERSHEY PURCHASE MELTS IN WRIGLEY’S HANDS

  Hershey Foods Corp. apparently has abandoned any plans for a sale. Hershey rejected a last-minute, $12.5 billion offer from Wm. Wrigley Jr. Co. that included

• TOMBSTONE LETS CONSUMERS PICK PRIZES

  Through the end of October, Kraft Foods’ Tombstone Pizza runs a Win Whatever You Want sweepstakes with a grand prize of $100,000 to be used any way the