Chief Marketer Staff

• October 1, 2002

   

• Vermont Teddy Bear to Expands Ads for Gift Services

  The Vermont Teddy Bear Co. Inc. plans to expand radio advertising for its Pajamagram gift service, in fiscal 2003 following a successful April 2002 launch

• Berman Named President of QuikPak

  Michael Berman has been named president of QuikPak Inc., a mailing and fulfillment company. Berman, who joined QuikPak in 1998, was the company’s executive

• Drs. Foster & Smith Acquires eTropicals.com

  (Catalog Age)–Drs. Foster & Smith, a $150 million cataloger of pet products, expanded its aquarium products line by acquiring the assets of eTropicals.com.

• Lands’ End Scores Deal with NHL

  Lands’ End has entered into a three-year licensing deal with the National Hockey League to produce an exclusive line of apparel featuring NHL logos. Called

• DIRECT Listline

  PetEdge This file was formerly called New England Serum Co. Under its new name this package insert program offers access to 252 million annual packages

• Mail Stream: A Report on Incoming Direct Mail

  The Franklin Mint Collectible porcelain purveyor The Franklin Mint has in recent months adopted a welcoming tone that focuses more on the potential collector

• Dollars Spent on Marketing up for Banks

  Banks expect to spend more on marketing this year than last. Banks spent $3.8 billion in 2001 to promote products, services and their corporate brands.

• J.C. Penney Projects 20% Drop in September Catalog Sales

  J.C. Penney Co. expects September catalog sales to be down about 20%. Sales of department stores open at least one year likely fell in the low single

• LTWC Names Sandoval President and COO

  LTWC Corp. has promoted Jerry C. Sandoval to president and chief operating officer. In his new position Sandoval will take over the day-to-day operating