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Chief Marketer Staff

  • Agencies

    Cricket Rolls Out First Direct Mail Campaign

    Cricket Wireless will start its first major direct mail campaign this month. The firm, which up to now has relied mostly on mass media TV spots, will

  • Boo!

    PepsiCo, Purchase, NY, this month breaks the first of two holiday promos playing up its Power of One strategy, linking its Frito-Lay brands with beverage

  • Accounts Action

    Marinelli Communications, Inc., New York City, named sales promotion agency of record for Loews Cineplex Entertainment Corp., New York City. City of Industry,

  • Revving Up

    Online merchants say SEM is the Porsche of aquisition tools. WD Music Products Inc., which sells guitar parts, has seen its direct to consumer sales go from 1% to 26%. A rental agent for vacation homes in Sanibel Island, FL—Sanibel Holiday (www.sanibelholiday.com)—has seen qualified leads jump 10%…

  • Agencies

    Back to Press

    Even casual readers have noticed the difference. Thanks to reduced spending across the board, magazines just aren’t as robust as they used to be. But

  • Dell Revises 3rd-Q Expectations Upward to $9.1 Billion

    MediaBay will borrow $1.5 million in funding from its chairman, Norton Herrick. This funding by Herrick brings the total amount of investment from Herrick,

  • Agencies

    The High Cost of Fighting With Consumers

    The paradox of our industry is that even as direct marketing is more and more attractive to us as marketers it has become less and less appealing to consumers.

  • Spies in the Kitchen

    I’m in the middle of Times Square, America’s mega-branding theme park, with my documentary crew to interview travelers for Sheraton Hotels. Getting instinctive

  • Agencies

    Small Catalogs Forum: Making the Most of the Merge/Purge

    In the merge/purge, all prospect lists are placed in the same priority just below your house file names. Names appearing on any two or more lists, called

  • Agencies

    Catalog Analysis: Setting Your Price for Customer Acquisition Costs

    Profitable and growing companies know and understand the marketing, database, and numbers side of the business well and use the techniques to manage their their mailings and build their customer contact strategy. But a surprising number of companies don’t regularly calculate some of the