Chief Marketer Staff
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Boo!
PepsiCo, Purchase, NY, this month breaks the first of two holiday promos playing up its Power of One strategy, linking its Frito-Lay brands with beverage
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Spies in the Kitchen
I’m in the middle of Times Square, America’s mega-branding theme park, with my documentary crew to interview travelers for Sheraton Hotels. Getting instinctive
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Agency Moves
Adamson Advertising, St. Louis, MO, named Mark Wildenhaus executive creative director. Blattner Brunner, Pittsburgh, PA, named John Gatesman vp-account
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Agencies
Recruiting Big Sales
Online recruitment company SalesRecruits.com has increased its sales from $1 million a year to $1.5 million as a direct result of a new e-mail newsletter
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Agencies
The High Cost of Fighting With Consumers
The paradox of our industry is that even as direct marketing is more and more attractive to us as marketers it has become less and less appealing to consumers.
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Agencies
News briefs from Directmag.com
Sept. 10, 2002 HP declared a media-quiet day in commemoration of the events that occurred last Sept. 11. HP said it would not allow any press releases
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Agencies
Something’s Missing From Sharp’s TV Ad
The public must be punch-drunk from being hit with so many choices in the latest electronic products. My Sunday newspaper always spills out several freestanding
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Agencies
Small Catalogs Forum: Making the Most of the Merge/Purge
In the merge/purge, all prospect lists are placed in the same priority just below your house file names. Names appearing on any two or more lists, called
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Agencies
Catalog Analysis: Setting Your Price for Customer Acquisition Costs
Profitable and growing companies know and understand the marketing, database, and numbers side of the business well and use the techniques to manage their their mailings and build their customer contact strategy. But a surprising number of companies don’t regularly calculate some of the