Chief Marketer Staff

• Spies in the Kitchen

  I’m in the middle of Times Square, America’s mega-branding theme park, with my documentary crew to interview travelers for Sheraton Hotels. Getting instinctive

• Digital

  Return on Investment

  With paid placement (and paid inclusion using cost-per-click), return on investment is figured in the standard way: profit divided by the cost of the

• Agencies

  The Gift Wrap Edge

  First it was the turquoise boxes. If you were going to give a gift that would impress, it had to be in that immediately identifiable turquoise box with

• Ah, Burgers and Cars

  Iam starting to love Wisconsin. Admitting this shows great largesse from a native Chicagoan now living in Minnesota. I’m supposed to feign disdain for

• Direct Inspection

  Maybe the reason consumers complain so vehemently about direct marketing is not because they dislike it, but because they like it so much, and want it

• Property Peeks

  Brand marketers had some tough movie choices to make in 2002. There was a slew of sequels and potential summer blockbusters for tie-ins, and the advent

• Top Search Engine Players at a Glance

  ALTAVISTA AltaVista Co., Palo Alto, CA www.altavista.com Search engine with its own crawler and directory content from LookSmart. PAID INCLUSION Express

• Read Me!

  Middle school kids in Boston, Miami, and Tampa take a field trip this fall to see local actors perform the first chapter of Toni Morrison’s The Bluest

• Drey Creditors May Start Receiving Money Soon

  Alan Drey Co. Inc. is planning to begin next week paying back some of its creditors after closing its doors in August.

• Agencies

  Personality Crisis

  Is it just me, or has there been a bit of media coverage regarding Martha Stewart recently? Something about insider trading not being a good thing? Maybe