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Chief Marketer Staff

  • Agencies

    DIRECT listline

    NEW LISTS Rodale E-Newsletter/Postal A file identifying some 270,000 subscribers to Rodale’s e-mail newsletters who gave their postal address online.

  • Direct Inspection

    Maybe the reason consumers complain so vehemently about direct marketing is not because they dislike it, but because they like it so much, and want it

  • Agencies

    Investor Sues Cross Media Board

    Alawsuit has been filed against Cross Media Marketing Corp. board members, alleging that the firm misrepresented its financial position. The suit, filed

  • Agencies

    Getting Real Results

    Customer relationship management gurus have integrated billions of bytes of customer data from dozens of divergent databases and spent hundreds of millions

  • Agencies

    California Lawmakers Reject Privacy Bill

    The California General Assembly, in one of its last acts before adjourning, failed to pass the Financial Information Privacy Act (S-773), which exceeded

  • Unemployed in 2002

    April 30 I learned something today about conducting an effective job search: to always remember this is my job search and I need to manage it at a pace

  • Read Me!

    Middle school kids in Boston, Miami, and Tampa take a field trip this fall to see local actors perform the first chapter of Toni Morrison’s The Bluest

  • Exciting Results

    RedEnvelope has been engaged in search engine marketing for only about a year but it is already one of the savviest companies out there. The San Francisco-based gifts marketer is running the SEM gamut…

  • Agencies

    New Career Strategy Tools Are in Your Hands

    Sam was a brilliant marketer someone who knew how to integrate his efforts with the public relations department to create effective marketing programs.

  • Hitting the Right Chord

    Larry and Wendy Davis’ company has been selling guitar parts for 25 years. It is mostly a wholesale business, hawking guitar necks, tuning keys, whammy