Chief Marketer Staff

• Hitting the Right Chord

  Larry and Wendy Davis’ company has been selling guitar parts for 25 years. It is mostly a wholesale business, hawking guitar necks, tuning keys, whammy

• Boo!

  PepsiCo, Purchase, NY, this month breaks the first of two holiday promos playing up its Power of One strategy, linking its Frito-Lay brands with beverage

• products

  Mighty Mini Who doesn’t love action figures? The Stevenson Group, Wheat Ridge, CO, is offering its new SMITI promotional sports licensed brand line which

• Agencies

  Senior Service

  Want to reach active, computer-savvy consumers? Get over your fixation with youth. Some of the most popular lists on the market these days are of seniors,

• Agencies

  Recruiting Big Sales

  Online recruitment company SalesRecruits.com has increased its sales from $1 million a year to $1.5 million as a direct result of a new e-mail newsletter

• Agencies

  News briefs from Directmag.com

  Sept. 10, 2002 HP declared a media-quiet day in commemoration of the events that occurred last Sept. 11. HP said it would not allow any press releases

• Agencies

  Something’s Missing From Sharp’s TV Ad

  The public must be punch-drunk from being hit with so many choices in the latest electronic products. My Sunday newspaper always spills out several freestanding

• Spies in the Kitchen

  I’m in the middle of Times Square, America’s mega-branding theme park, with my documentary crew to interview travelers for Sheraton Hotels. Getting instinctive

• Agencies

  Data Hygiene, by the Books

  Simon & Schuster may not have known how much it would need to spend to clean its contact database, but it knew what not doing the job was costing: Every

• Ah, Burgers and Cars

  Iam starting to love Wisconsin. Admitting this shows great largesse from a native Chicagoan now living in Minnesota. I’m supposed to feign disdain for