Chief Marketer Staff

• Agencies

  Data Hygiene, by the Books

  Simon & Schuster may not have known how much it would need to spend to clean its contact database, but it knew what not doing the job was costing: Every

• Agencies

  Recruiting Big Sales

  Online recruitment company SalesRecruits.com has increased its sales from $1 million a year to $1.5 million as a direct result of a new e-mail newsletter

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  Senior Service

  Want to reach active, computer-savvy consumers? Get over your fixation with youth. Some of the most popular lists on the market these days are of seniors,

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  California Pols Want to Ban Cell Phone Spam

  California lawmakers ended the legislative session by sending two bills to Gov. Gray Davis that would tighten the state’s existing law on unsolicited

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  DIRECT listline

  NEW LISTS Rodale E-Newsletter/Postal A file identifying some 270,000 subscribers to Rodale’s e-mail newsletters who gave their postal address online.

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  The Gift Wrap Edge

  First it was the turquoise boxes. If you were going to give a gift that would impress, it had to be in that immediately identifiable turquoise box with

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  E-mail Ascends

  This article is excerpted from the newly revised and expanded edition of Lois K. Geller’s book, Response: The Complete Guide to Profitable Direct Marketing,

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  Investor Sues Cross Media Board

  Alawsuit has been filed against Cross Media Marketing Corp. board members, alleging that the firm misrepresented its financial position. The suit, filed

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  Getting Real Results

  Customer relationship management gurus have integrated billions of bytes of customer data from dozens of divergent databases and spent hundreds of millions

• Agencies

  California Lawmakers Reject Privacy Bill

  The California General Assembly, in one of its last acts before adjourning, failed to pass the Financial Information Privacy Act (S-773), which exceeded