Chief Marketer Staff

• Agencies

  Keep Your Head, Make Things Happen

  OK, let’s take a look at things. During the past two years, our industry has had to contend with three rounds of postal rate increases. The U.S. Postal

• Medium Rare

  More than 70 percent of purchase decisions are made in the store. If you’re involved in marketing in any capacity, you probably already knew that. The

• Howdy, Partner

  George Leon has been very busy saying no. The senior vp-global promotions at Sony’s Columbia Pictures said it twice for each time he said yes to partners

• Hershey Sale is Sticky Business

  Nestl, Vevey, Switzerland, will have to stop licking its lips, at least for the short term. State Judge Warren Morgan issued a temporary restraining order

• Top Search Engine Players at a Glance

  ALTAVISTA AltaVista Co., Palo Alto, CA www.altavista.com Search engine with its own crawler and directory content from LookSmart. PAID INCLUSION Express

• Boo!

  PepsiCo, Purchase, NY, this month breaks the first of two holiday promos playing up its Power of One strategy, linking its Frito-Lay brands with beverage

• products

  Mighty Mini Who doesn’t love action figures? The Stevenson Group, Wheat Ridge, CO, is offering its new SMITI promotional sports licensed brand line which

• Agencies

  Data Hygiene, by the Books

  Simon & Schuster may not have known how much it would need to spend to clean its contact database, but it knew what not doing the job was costing: Every

• Spies in the Kitchen

  I’m in the middle of Times Square, America’s mega-branding theme park, with my documentary crew to interview travelers for Sheraton Hotels. Getting instinctive

• Agencies

  Back to Press

  Even casual readers have noticed the difference. Thanks to reduced spending across the board, magazines just aren’t as robust as they used to be. But