Chief Marketer Staff

• BACK-END AND BELOW-THE-LINE SERVICES

  CASH AND A SMILE Western Union, Denver, is jumping into the incentive game with Corporate GiftGram, a gift check that can be used as an employee reward.

• Agencies

  Investor Sues Cross Media Board

  Alawsuit has been filed against Cross Media Marketing Corp. board members, alleging that the firm misrepresented its financial position. The suit, filed

• Property Peeks

  Brand marketers had some tough movie choices to make in 2002. There was a slew of sequels and potential summer blockbusters for tie-ins, and the advent

• Agencies

  Personality Crisis

  Is it just me, or has there been a bit of media coverage regarding Martha Stewart recently? Something about insider trading not being a good thing? Maybe

• Agencies

  September 11, 2002

  I’ll never forget that beautiful Tuesday morning. Unaware that anything had happened, I arrived at the office to find people gathered around the fourth-floor

• Welcome to the Neighborhood

  Sign a mortgage for $250,000 and suddenly $500 for a washer or $30,000 for a car don’t seem like such big price tags. That’s one reason new homeowners

• DIRECT Listline

  Brownstone Publications Inc. PCS Mailing List Co. is the new manager of Brownstone Publishers Inc. Healthcare Professionals file of 34,699 names. Brownstone

• Rubbernecking

  Those who cannot remember the past are condemned to repeat it. George Santayana Most promotions these days are well-designed and suffer, at worst, mundane

• MediaBay’s Chairman Invests $1.5 Million in Company

  MediaBay will borrow $1.5 million in funding from its chairman, Norton Herrick. This funding by Herrick brings the total amount of investment from Herrick,

• Agencies

  NY Hotel Starts E-Prospecting Effort

  At the rate one New York City hotel chain is going, within a few years the only paper marketing it will be doing is room comment cards. On Sept. 20 it