Chief Marketer Staff

• FTC Settles Telemarketing Credit Card Case

  Five corporations run by two Canadians will pay $436,000 to settle Federal Trade Commission charges that they tricked consumers into paying for worthless

• Hitting the Right Chord

  Larry and Wendy Davis

• Agencies

  Cricket Rolls Out First Direct Mail Campaign

  Cricket Wireless will start its first major direct mail campaign this month. The firm, which up to now has relied mostly on mass media TV spots, will

• Property Peeks

  Brand marketers had some tough movie choices to make in 2002. There was a slew of sequels and potential summer blockbusters for tie-ins, and the advent

• Welcome to the Neighborhood

  Sign a mortgage for $250,000 and suddenly $500 for a washer or $30,000 for a car don’t seem like such big price tags. That’s one reason new homeowners

• Accounts Action

  Marinelli Communications, Inc., New York City, named sales promotion agency of record for Loews Cineplex Entertainment Corp., New York City. City of Industry,

• Agencies

  The Sky Is Falling. Want Our Umbrella?

  Have you noticed that unsolicited e-mails are becoming more and more strident? The intention, obviously, is to shake us out of our lethargy. After all,

• Agencies

  Enough Is Enough

  Enough is enough. Things have to change. Yes, we’re brilliant. Time after time we figure out ways to overcome postage hikes, increased paper costs, higher

• Agencies

  Data Hygiene, by the Books

  Simon & Schuster may not have known how much it would need to spend to clean its contact database, but it knew what not doing the job was costing: Every

• CORRECTION:

  Innova Marketing, Minneapolis, handled The Food Network’s Iron Chef vs. Bobby Flay Rematch Weekend, a finalist in the PRO Awards for Best Use of Event