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Chief Marketer Staff

  • FINDWHAT.COM

    FindWhat.com, Ft. Myers, FL www.findwhat.com Pay-for-placement links provider to over 200 sites, including CNET’s Search.com, Excite, Webcrawler, MetaCrawler,

  • OVERTURE

    Overture Services Inc., Pasadena, CA www.overture.com Formerly GoTo.com. Pioneered paid-placement search. Provides paid listings to Yahoo!, MSN, Lycos,

  • GOOGLE

    Google, Mountain View, CA www.google.com The leading search engine. Uses its own search technology. Index updated every four weeks. Powers Web search

  • DMOZ OPEN DIRECTORY PROJECT (ODP)

    Netscape Communications Corp., Mountain View, CA www.dmoz.org Directory managed and compiled by volunteer editors. Owned by Netscape (and thus AOL Time

  • ALTAVISTA

    AltaVista Co., Palo Alto, CA www.altavista.com Search engine with its own crawler and directory content from LookSmart. PAID INCLUSION Express Inclusion

  • DR PEPPER/SEVEN UP POURS FULL GLASS

    Plano, TX-based Dr Pepper/Seven Up hopes to rally bottlers behind umbrella promos that leverage its full portfolio to get better retail display support.

  • KnowledgeBase Lands Brown & Williamson Data Coordination Project

    Brown & Williamson Tobacco Corp. has signed a five-year, eight-figure contract with KnowledgeBase Marketing, Inc. The agreement calls for KnowledgeBase to coordinate Brown & Williamson’s efforts to communicate directly with its customers.

  • Short Cuts

    Imagine Media has been renamed Future Network USA, adopting the name of its parent company, The Future Network, a publicly traded U.K. company. Future

  • Online Banking Projected to Grow 23.3%

    Online banking is projected to grow 23.3% this year, according to a new report from eMarketer. The report, Interactive Banking: Integrating Online into

  • DIRECT Listline

    Business Executives These 554,998 executives in privately held and publicly traded companies have authority to specify products and services, as well