Chief Marketer Staff, Author at Chief Marketer

Loose Cannon: There’s One Disk the Industry Should Slip

There is a category of direct marketing vendors I

DIRECT Listline

Permission Based Consumer E-Mail Addresses

Electronic Retail Association Uses DRTV Campaign to Boost Conference

The Electronic Retailing Association (ERA) is using direct response television to promote its annual conference and exhibition. The 60-second commercial

Talbots Mails First Men’s Clothing Catalog

Talbots has sent out the first mailing of its new men

Letters to the Editor

Re: After 50 Years, Newsman says -30- (DIRECT Newsline, Sept. 30, 2002) I really enjoyed Paul Alberta

PC Connection Anticipates Higher Third Quarter Sales, Lower Net Income

PC Connection Inc. sees its third quarter sales topping out at $335 million, up from the $308.7 million it generated in third quarter 2001. The company

Harvest Time Is Holiday Time for Harry and David

For premium fruit cataloger Harry and David, late July and early August are spent gearing up not only for the harvest bounty, but also for the very beginning of an extended holiday season. As with prior late summer books, this year’s “Harvest Festival” catalogs feature the imperative “Keep this catalog throughout the holidays.”