Chief Marketer Staff

• Yankee Candle Debuts Design Your Own Candle

  The Yankee Candle Co. Inc., is offering a service to customize and purchase candles at its Web site. The service, called “Make A Memory,” uses a rich

• Short Cuts

  Scholastic has appointed Mauricio Sabene as vice president, Spanish Publishing. He will be responsible for Scholastic operations in Latin America, including

• Sears Warns on Earnings, Shakes up Management

  Sears, Roebuck and Co. warned investors yesterday that third-quarter profits would fall short of Wall Street’s expectations.

• NetCreations Debuts First Postal File

  NetCreations, the list company that made its name with e-mail files, has introduced its first postal file, Premover.com. Premover.com is a Web site featuring

• Mail Stream: A Report on Incoming Direct Mail

  U.S. Navy A recent No. 10 package from the U.S. Navy Recruiting Command featured a novel enticement for recipients to request more information on naval

• Loose Cannon: There’s One Disk the Industry Should Slip

  There is a category of direct marketing vendors I

• DIRECT Listline

  Permission Based Consumer E-Mail Addresses

• Electronic Retail Association Uses DRTV Campaign to Boost Conference

  The Electronic Retailing Association (ERA) is using direct response television to promote its annual conference and exhibition. The 60-second commercial

• PC Connection Anticipates Higher Third Quarter Sales, Lower Net Income

  PC Connection Inc. sees its third quarter sales topping out at $335 million, up from the $308.7 million it generated in third quarter 2001. The company

• Harvest Time Is Holiday Time for Harry and David

  For premium fruit cataloger Harry and David, late July and early August are spent gearing up not only for the harvest bounty, but also for the very beginning of an extended holiday season. As with prior late summer books, this year’s “Harvest Festival” catalogs feature the imperative “Keep this catalog throughout the holidays.”