Chief Marketer Staff

• FTC SETTLES STUDENT DATA DISPUTE

  The Federal Trade Commission settled charges against two companies that sold high-school student data to marketers, even though the firms told consumers

• BREWERY CHAIN ROLLS DICE WITH OCTOBERFEST PROMO

  The Gordon Biersch Brewery Restaurant Group is gassing up Octoberfest celebrations by giving patrons a chance to win a Volkswagen Beetle. Through Nov.

• SCHWEPPES OFFERS TRIP TO SKI SLOPES

  Plano, TX-based Dr Pepper/Seven Up’s Schweppes Ginger Ale this holiday season partners with “Condé Nast Traveler” magazine for an on-pack sweeps awarding

• SONY PLAYSTATION GETS ITS GROOVE ON

  Sony PlayStation, Foster City, CA, and House of Blues have teamed up to create the Dual Play club tour, which features cutting-edge DJs. The tour broke

• Sportsman’s Guide Expects to Post Profit

  The Sportsman’s Guide Inc. expects to report third quarter total sales of approximately $37 million compared to $36.5 million one year ago. The outdoor

• LA QUINTA REVAMPS REWARDS

  La Quinta Corp., Dallas, launched a revamped version of its 15-year-old La Quinta Returns loyalty program, enabling members to redeem points and become

• WORKMEN TAKE TO CATWALK FOR TIMBERLAND

  Timberland Co., Stratham, NH, hosts an unusual fashion show today in construction-torn Soldier Field in Chicago. The Working Man’s Fashion Show features

• 7UP OFFERS CHANCE TO BE “OO7UP”

  Starting next month with the Nov. 22 release of the James Bond film “Die Another Day,” Plano, TX-based 7UP will launch an on-pack, instant-win promotion

• Yankee Candle Debuts Design Your Own Candle

  The Yankee Candle Co. Inc., is offering a service to customize and purchase candles at its Web site. The service, called “Make A Memory,” uses a rich

• NetCreations Debuts First Postal File

  NetCreations, the list company that made its name with e-mail files, has introduced its first postal file, Premover.com. Premover.com is a Web site featuring