Chief Marketer Staff
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Short Cuts
Anti-spam group Habeas Inc., has appointed Neil Schwartzman as its first North American product marketing manager. Schwartzman, a publishing and Internet
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USPS Sees Revenue Gains, First Class Volume Drop
The U.S. Postal Service expects revenue growth from standard and first class mail but foresees a first-class volume decline in fiscal 2003, according
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DIRECT Listline
Permission Based Consumer E-Mail Addresses
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AutoTrader.com Launches ‘Browse By Body Style’ Tool
AutoTrader.com, an automotive classifieds Web site, has debuted a new “Browse by Body Style” feature. Potential buyers can narrow their searches by choosing
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Direct Media Sets Guidelines for Keeping Finances in Order
Direct Media Inc. has developed guidelines for list companies to ensure that finances are managed in an honest and reliable fashion. The guidelines are
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LOOKSMART
LookSmart Ltd., San Francisco www.looksmart.com Pay-per-click directory. Has own search site (main results from own editors, secondary results from Inktomi).
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Hanover Combines Catalog Units
Hanover Direct Inc. is combining its Domestications and The Company Store divisions in a further effort to focus on its Home Core business, the company
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OVERTURE
Overture Services Inc., Pasadena, CA www.overture.com Formerly GoTo.com. Pioneered paid-placement search. Provides paid listings to Yahoo!, MSN, Lycos,
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GOOGLE
Google, Mountain View, CA www.google.com The leading search engine. Uses its own search technology. Index updated every four weeks. Powers Web search
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Short Cuts
Electronics For Imaging has teamed up with Scitex Digital Printing to jointly develop a custom server to drive Scitex Digital Printing’s next generation