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Chief Marketer Staff

  • HUNGRY-MAN SUPPORTS SECOND HARVEST

    Pinnacle Foods Corp. has tied Hungry-Man and Swanson frozen foods to non-profit Second Harvest and Kroger Foods for a Stomp Out Hunger campaign running

  • Sportsman’s Guide Expects to Post Profit

    The Sportsman’s Guide Inc. expects to report third quarter total sales of approximately $37 million compared to $36.5 million one year ago. The outdoor

  • COLGATE BRIGHTENS SMILES WITH NYC MAKEOVER

    The Colgate-Palmolive Co., New York City, is sponsoring the Colgate Simply White Style Makeover Sweepstakes. Through Dec. 15, consumers can register at

  • BREWERY CHAIN ROLLS DICE WITH OCTOBERFEST PROMO

    The Gordon Biersch Brewery Restaurant Group is gassing up Octoberfest celebrations by giving patrons a chance to win a Volkswagen Beetle. Through Nov.

  • 7UP OFFERS CHANCE TO BE “OO7UP”

    Starting next month with the Nov. 22 release of the James Bond film “Die Another Day,” Plano, TX-based 7UP will launch an on-pack, instant-win promotion

  • WORKMEN TAKE TO CATWALK FOR TIMBERLAND

    Timberland Co., Stratham, NH, hosts an unusual fashion show today in construction-torn Soldier Field in Chicago. The Working Man’s Fashion Show features

  • Terra Lycos Buys GetRelevant

    Terra Lycos, an Internet network, has acquired online direct marketing services firm, GetRelevant.

  • NetCreations Debuts First Postal File

    NetCreations, the list company that made its name with e-mail files, has introduced its first postal file, Premover.com. Premover.com is a Web site featuring

  • Mail Stream: A Report on Incoming Direct Mail

    U.S. Navy A recent No. 10 package from the U.S. Navy Recruiting Command featured a novel enticement for recipients to request more information on naval

  • DIRECT Listline

    NationsBest Do-it-Yourself Female Decorators These are 7.8 million women who like to shop with decorating in mind. They have household incomes of $50,000+.