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Chief Marketer Staff

  • AT&T GOES LOCAL

    AT&T Corp., New York City, pitches AT&T Local Service with guerilla tactics including local-artist “graffiti,” branded shopping bags and coffee sleeves,

  • FRANKEL NAMES THOMAS CEO

    Frankel, Chicago, last week promoted Dick Thomas to president-ceo of the $90 million agency. As exec vp, Thomas oversaw new-business development as well

  • BREWERY CHAIN ROLLS DICE WITH OCTOBERFEST PROMO

    The Gordon Biersch Brewery Restaurant Group is gassing up Octoberfest celebrations by giving patrons a chance to win a Volkswagen Beetle. Through Nov.

  • 7UP OFFERS CHANCE TO BE “OO7UP”

    Starting next month with the Nov. 22 release of the James Bond film “Die Another Day,” Plano, TX-based 7UP will launch an on-pack, instant-win promotion

  • WORKMEN TAKE TO CATWALK FOR TIMBERLAND

    Timberland Co., Stratham, NH, hosts an unusual fashion show today in construction-torn Soldier Field in Chicago. The Working Man’s Fashion Show features

  • DIRECT Listline

    NationsBest Do-it-Yourself Female Decorators These are 7.8 million women who like to shop with decorating in mind. They have household incomes of $50,000+.

  • Short Cuts

    Scholastic has appointed Mauricio Sabene as vice president, Spanish Publishing. He will be responsible for Scholastic operations in Latin America, including

  • Mail Stream: A Report on Incoming Direct Mail

    U.S. Navy A recent No. 10 package from the U.S. Navy Recruiting Command featured a novel enticement for recipients to request more information on naval

  • Sears Warns on Earnings, Shakes up Management

    Sears, Roebuck and Co. warned investors yesterday that third-quarter profits would fall short of Wall Street’s expectations.

  • Terra Lycos Buys GetRelevant

    Terra Lycos, an Internet network, has acquired online direct marketing services firm, GetRelevant.