Author

Chief Marketer Staff

  • DMDNY Boasts More Sessions

    It took Terri Lynn McEntire three months to save up $75 to apply for a new credit card after she had emerged from personal bankruptcy protection. She never got the card. “I felt so violated,” she said.

  • Email Roundtable

    It took Terri Lynn McEntire three months to save up $75 to apply for a new credit card after she had emerged from personal bankruptcy protection. She

  • Connie

    It took Terri Lynn McEntire three months to save up $75 to apply for a new credit card after she had emerged from personal bankruptcy protection. She

  • COLGATE BRIGHTENS SMILES WITH NYC MAKEOVER

    The Colgate-Palmolive Co., New York City, is sponsoring the Colgate Simply White Style Makeover Sweepstakes. Through Dec. 15, consumers can register at

  • SERTA HELPS UNEMPLOYED SHEEP

    Serta Mattresses has a new twist to its popular Counting Sheep ad campaign. The spots from 2000 that showed that Serta mattresses were so comfortable

  • GAME CUBE CLUB KICKS OFF NEW TOUR

    The Nintendo Cube Club program starts up again Oct. 17 with a 10-week tour giving GameCube and Game Boy Advance enthusiasts the chance to sample new games

  • AT&T GOES LOCAL

    AT&T Corp., New York City, pitches AT&T Local Service with guerilla tactics including local-artist “graffiti,” branded shopping bags and coffee sleeves,

  • FRANKEL NAMES THOMAS CEO

    Frankel, Chicago, last week promoted Dick Thomas to president-ceo of the $90 million agency. As exec vp, Thomas oversaw new-business development as well

  • USPS to Cut Another 12,000 Jobs: Potter

    The Postal Service will reduce its workforce by another 12,000 positions through attrition during fiscal 2003 which began last month, Postmaster General Jack Potter told the service’s Board of Governors Tuesday.

  • Go Daddy, VeriSign Settle Lawsuit

    Go Daddy Software, an Internet domain-name registrar, has settled its false advertising lawsuit against VeriSign Inc. Terms were not disclosed. The lawsuit,